Blog/Insights

bob muir
21
Aug

“Retired” Marketer Shines a Light on Howard Community College’s Hidden Gem

  One day in 2016, after a solid 25 years spent retooling and reinvigorating franchises for real estate corporations and tutoring pioneers, Bob Muir went back to school. Since then, the “retired” businessman has been...
Read More
09
Aug

How to Respond to Negative Reviews: Dos and Don’ts

  Your company or brand might use social media to engage with customers, gather positive reviews, enhance brand recognition, and foster word-of-mouth marketing. But is your brand properly responding to negative reviews and comments?  ...
Read More
31
Jul

With Call Tracking, There’s No Such Thing as a ‘Wrong Number’

Any idea where those calls originated? Billboards, print ads, rack cards, commercials, postcard campaigns, and Pay Per Click (PPC) ads – your company attracts attention from so many different places online and out in the...
Read More
17
Jul

A Millennial Said “Post it on Your Wall” and I Took it Literally…

They probably should have been a little more specific. Quick. Can you name your company’s number one guiding principal? Can your employees? Is there one mantra that everyone in the firm can recite without a...
Read More
23
Jun

Engage Consumers With Mobile-Friendly Writing

You are a phenomenal writer, just ask your mother. But are you a mobile-friendly writer? Mobile usage has long surpassed desktop, and continues to grow at an exponential rate. But although more than 80 percent of...
Read More
IMPACT Logo Branding Party in the Pit
20
Oct

Make My Logo BIGGER!!

We had to laugh at ourselves a bit with this one…. As every branding consultant and graphic designer knows, it’s a rare client who doesn’t ask “Can you make my logo a little bigger?” Or...
Read More
expanded character limit
21
Sep

Understanding Google’s Expanded Text Ads Trifecta

On July 26, Google once again expanded its efforts to seamlessly unify its mobile and desktop experiences with the announcement of three new features – Expanded Text Ads (ETAs), Device Based Bid Adjustments, and Responsive...
Read More
28
Jul

Why the Introduction of Pokémon Go Advertising Matters

Pokémon Go is sweeping the nation. Haven’t heard of it? Have you been living under a rock? Pokémon Go is a location-based augmented-reality mobile game that allows players to interact with Pokémon – or Pocket...
Read More
importance of blogging
18
Jul

Blogging – Where There Are Words, There’s a Way

Have you heard? Approximately 81% of America’s online consumers trust the information they read in blogs. I just read that in a blog post, and I absolutely believe it. Come to think of it, I...
Read More