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bob muir
August 21, 2017

“Retired” Marketer Shines a Light on Howard Community College’s Hidden Gem

  One day in 2016, after a solid 25 years spent retooling and reinvigorating franchises for real estate corporations and tutoring pioneers, Bob Muir went back to school. Since then, the “retired” businessman has been singing the praises of Howard Community College’s Customized Business Training program, a best-kept-secret that would be poised to make a...
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August 9, 2017

How to Respond to Negative Reviews: Dos and Don’ts

  Your company or brand might use social media to engage with customers, gather positive reviews, enhance brand recognition, and foster word-of-mouth marketing. But is your brand properly responding to negative reviews and comments?   It may be difficult to take negative feedback head-on – but that’s exactly what you must do to maintain your...
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July 31, 2017

With Call Tracking, There’s No Such Thing as a ‘Wrong Number’

Any idea where those calls originated? Billboards, print ads, rack cards, commercials, postcard campaigns, and Pay Per Click (PPC) ads – your company attracts attention from so many different places online and out in the wild.  Call tracking is an integral part of determining which efforts persuade prospects to reach for the phone. Contrary to...
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July 17, 2017

A Millennial Said “Post it on Your Wall” and I Took it Literally…

They probably should have been a little more specific. Quick. Can you name your company’s number one guiding principal? Can your employees? Is there one mantra that everyone in the firm can recite without a second thought? Let me tell you why ours is “What’s good for the client is good for us” and why...
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June 23, 2017

Engage Consumers With Mobile-Friendly Writing

You are a phenomenal writer, just ask your mother. But are you a mobile-friendly writer? Mobile usage has long surpassed desktop, and continues to grow at an exponential rate. But although more than 80 percent of consumers own a smartphone, many people continue to compose website copy using an outdated desktop point of view. Reconsidering your...
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IMPACT Logo Branding Party in the Pit
October 20, 2016

Make My Logo BIGGER!!

We had to laugh at ourselves a bit with this one…. As every branding consultant and graphic designer knows, it’s a rare client who doesn’t ask “Can you make my logo a little bigger?” Or my other favorite, “what can we do to make it pop a little more?” We typically launch into a long...
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expanded character limit
September 21, 2016

Understanding Google’s Expanded Text Ads Trifecta

On July 26, Google once again expanded its efforts to seamlessly unify its mobile and desktop experiences with the announcement of three new features – Expanded Text Ads (ETAs), Device Based Bid Adjustments, and Responsive Display Ads. These developments, which were initially announced at Google’s Performance Summit in May and arrived in the wake of...
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July 28, 2016

Why the Introduction of Pokémon Go Advertising Matters

Pokémon Go is sweeping the nation. Haven’t heard of it? Have you been living under a rock? Pokémon Go is a location-based augmented-reality mobile game that allows players to interact with Pokémon – or Pocket Monsters as they were originally named – in the real world. “Why does this matter to me?” you ask. Pokémon...
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importance of blogging
July 18, 2016

Blogging – Where There Are Words, There’s a Way

Have you heard? Approximately 81% of America’s online consumers trust the information they read in blogs. I just read that in a blog post, and I absolutely believe it. Come to think of it, I just reread my last sentence – and I absolutely believe that, too. See? Blogs are nothing if not trustworthy. Check...
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July 14, 2016

Still Adjusting to Google’s New Ad Layout? You’re Not Alone

It was an unassuming Friday afternoon in mid-February when Google killed its right-hand side ads. Panic, as it does, spread swiftly online. And, sure, it was a shake-up. The fourth paid ad position from the right-hand rail of the SERP was relocated to a new perch above the organic listings; right-hand side ads 5 through...
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