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Blog
May 18, 2016

Big screens, fast food, and some mad, mad Angry Birds marketing

The other night I came home to fast food boxes scattered across our kitchen table. Each was festooned with the image of a red, feathered face that I’d frequently seen on my iPhone and our children’s tablet. And the Xbox… And the laptop. On Television. T-shirts. I had seen it on graham crackers, for Pete’s...
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May 10, 2016

How to Successfully Launch an Email Newsletter

You’ve got mail. E-mail marketing is fairly easy, effective, and inexpensive when compared to other forms of marketing. However, there have been doubts about the value of email marketing as a result of our short attention spans and today’s fast-paced environment. So are you surprised to learn that email newsletters are trending again? We aren’t....
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May 5, 2016

Cashing In His Chips

Self-made magnate gives up accounting, goes nuts, gets new Mission©, and rediscovers joy With the economy sinking toward the Great Recession in 2008 and a baby on the way, Ted Calabrese quit his secure accounting job to start selling individually bagged nuts out of his Camry. You read that correctly. Entrepreneurs truly are prone to...
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May 4, 2016

3 Tips to Increase Facebook Engagement

Your company is one in a million, right? On Facebook, it’s actually one in 50 million. The good news is that – according to this article – those 50 million small business Facebook pages account for only half of U.S. small businesses. Therefore, by simply having a Facebook presence, your business is already ahead of...
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April 21, 2016

5 Marketing Truths They Don’t Teach You in Business School

Every time I hear another horror story about the burden of debt that’s been placed on the shoulders of my Millennial peers as a result of their pursuit of higher education, I am struck by the deplorable disparity between the amount of money students pay to gain a degree and what they actually end up...
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April 11, 2016

5 Social Media Tips for Professional Services Firms

If you’re in the professional services industry, your business’ online existence is almost as important as its physical existence. Do you find that difficult to believe? Here’s why: People want to do business with other people, not businesses. This means you have to humanize your business or brand as much as possible. Social media gives...
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March 16, 2016

Top 5 Social Media Changes You Need to Know

One of our mottos here at IMPACT is, “You do what you do best – we’ll handle the marketing.” Beyond the day-to-day implementation of marketing tactics, we make it our goal to stay on top of the latest marketing trends so that our clients don’t have to spend their precious time worrying about how this...
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February 26, 2016

How the “Deadpool” Marketing Campaign Slayed the Status Quo

For the second weekend in a row, Deadpool – Marvel Comics’ cult favorite antihero – turned the box office on its ear with its self-titled and self-aware movie adaptation. As the film enters its third weekend in theaters, the “merc with a mouth” has grossed more than $200 million domestic and has broken a slew...
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February 15, 2016

What are Facebook Custom Audiences?

We’ve all been a victim of an irrelevant Facebook ad – but don’t be the advertiser behind one! Let’s say you’re a single female who’s never had a child, and you see Facebook ads for baby clothes. It’s probably not a “sign,” but rather advertisers wasting their time and money by neglecting to properly target...
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January 19, 2016

4 Ways Businesses Can Maximize Twitter’s Expanded Character Limit

UPDATE: On The Today Show on March 18, Twitter’s CEO dispelled rumors about Twitter’s expanded character limit. The 140 characters are here to stay! Have you heard the news?! Twitter is hinting at expanding its infamous 140-character limit. Twitter co-founder and CEO Jack Dorsey tweeted a screenshot of text on January 5th, mentioning: “We’ve spent...
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