The new project served as a soft reboot for the commercial landscaping company’s previous site, and implements several new features – including a fully responsive layout and sticky navigation – with an aim to fully capture GroundsCare’s comprehensive line of services.
Headquartered in New Jersey, GroundsCare offers landscaping, maintenance, and snow removal work across the Mid-Atlantic. To best illustrate the company’s mission to treat customers like family, while providing cost-effective, straightforward, and detail-oriented service, the landscaper website features a table matrix outlining the core differences between GroundsCare and its competitors (“The Little Guys” and “The Big Boys”). Additionally, the site answers the basic question, “Why GroundsCare?” by addressing head-on several misconceptions about the commercial landscaper, such as affordability, affiliations, and size.
Aesthetics were also a huge factor fueling the redesign of the project. Vibrant images welcome visitors and depict the full magnitude of the company’s abilities, while a series of videos on the landscaper website go behind-the-scenes to introduce potential customers to the GroundsCare team and follow a project from start to finish, via time lapse photography.
About IMPACT Marketing & Public Relations
IMPACT is a full-service marketing and public relations firm serving clients along the East Coast. Specialties include marketing strategy, digital marketing, web design/development, search engine marketing, graphic design, media relations, community outreach, social media marketing, and association management. The growing firm is proud to have won many accolades for its client websites, marketing campaigns, writing, and pro-bono services. Learn more at http://impactmarketing.net/.
President, IMPACT Marketing & Public Relations