Tag

Blogging & Content Marketing
importance of blogging
July 18, 2016

Blogging – Where There Are Words, There’s a Way

Have you heard? Approximately 81% of America’s online consumers trust the information they read in blogs. I just read that in a blog post, and I absolutely believe it. Come to think of it, I just reread my last sentence – and I absolutely believe that, too. See? Blogs are nothing if not trustworthy. Check...
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May 10, 2016

How to Successfully Launch an Email Newsletter

You’ve got mail. E-mail marketing is fairly easy, effective, and inexpensive when compared to other forms of marketing. However, there have been doubts about the value of email marketing as a result of our short attention spans and today’s fast-paced environment. So are you surprised to learn that email newsletters are trending again? We aren’t....
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website copywriting
September 16, 2015

Website Copywriting: 3 Reasons to Wipe Out “At/We”

Think fast—what do velociraptors, Vesuvius citizens, and vintage cell phones have in common? They were all wiped out. If I get my way, there’ll be one more thing to add to that list: the “At/We” construction that is so pervasive in website copywriting. What is “At/We”? Any sentence that starts like this: “At XYZ Company,...
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conveying benefits
August 5, 2015

Marketing Writing 101: Turning Features into Benefits

Steamy weather means summer is here to stay, but those Target aisles stocked with notebooks and pencil sharpeners imply otherwise. Is it back-to-school season already? Hope not! But copywriters know it’s never too early or too late for a crash course in conveying benefits. What are Benefits? Verbs. Benefits are verbs. They allow consumers to...
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content marketing success
July 14, 2015

The 10-Letter Secret to Content Marketing Success

Want to know the one thing that will make all of your content marketing efforts successful? C-O-N-N-E-C-T-I-O-N Connection is the secret to content marketing success. It’s really that simple…and that difficult. Developing genuine connection in an increasingly distracted digital world is no easy task. Think of how hard it is to keep up with your...
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June 9, 2014

How to Save Readers’ Time, Part Two

Are you planning to take a road trip this summer? If so, do you look forward to making a wrong turn? How about getting lost in the middle of the Mojave? Of course not! (If you do, I wish I had 1/8 of the gall and 1/4 of the free time you have.) Going backward...
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April 14, 2014

How to Save Readers Time When Writing About Time

Among a reader’s considerations, time is tops these days. The average reader (or skimmer – let’s keep it real) has mere seconds a day to absorb hundreds of ads, articles, texts, tweets, and more. Oddly, many writers waste readers’ time when writing about time itself. Consider the following redundancies: “Each and every single week” –...
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March 24, 2014

Not Available in All Locations

Announcer: “Not available in all locations” Me (yelling at radio): “Then why the hell are you advertising it? If it’s not available anywhere, you could save some money on advertising!” It’s really shocking how often this happens, because this little gem occurs in the verbal fine print — that quick-talking disclaimer at the end of...
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March 12, 2014

The ABCs of Brevity

In keeping with my KISS theme, I’ll skip a summary of my previous post and jump right into a new concise writing tip for Twitter, Facebook, and website SEO. Take a lesson from hair stylists – and simply cut. Words, that is. Just like split-ends, some words just need to be removed to preserve the...
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February 4, 2014

Keep It SHORT, Stupid

In recent years, digital marketers of all physical statures have been forced to acknowledge one thing: short is in. Sadly, we’ve exhausted ourselves by counting every word and every character on every piece of digital copy we produce. Our heads are just as full of numbers as they are of words. Pop Quiz: Can you...
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