Tag

Digital Marketing
July 31, 2017

With Call Tracking, There’s No Such Thing as a ‘Wrong Number’

Any idea where those calls originated? Billboards, print ads, rack cards, commercials, postcard campaigns, and Pay Per Click (PPC) ads – your company attracts attention from so many different places online and out in the wild.  Call tracking is an integral part of determining which efforts persuade prospects to reach for the phone. Contrary to...
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expanded character limit
September 21, 2016

Understanding Google’s Expanded Text Ads Trifecta

On July 26, Google once again expanded its efforts to seamlessly unify its mobile and desktop experiences with the announcement of three new features – Expanded Text Ads (ETAs), Device Based Bid Adjustments, and Responsive Display Ads. These developments, which were initially announced at Google’s Performance Summit in May and arrived in the wake of...
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July 28, 2016

Why the Introduction of Pokémon Go Advertising Matters

Pokémon Go is sweeping the nation. Haven’t heard of it? Have you been living under a rock? Pokémon Go is a location-based augmented-reality mobile game that allows players to interact with Pokémon – or Pocket Monsters as they were originally named – in the real world. “Why does this matter to me?” you ask. Pokémon...
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July 14, 2016

Still Adjusting to Google’s New Ad Layout? You’re Not Alone

It was an unassuming Friday afternoon in mid-February when Google killed its right-hand side ads. Panic, as it does, spread swiftly online. And, sure, it was a shake-up. The fourth paid ad position from the right-hand rail of the SERP was relocated to a new perch above the organic listings; right-hand side ads 5 through...
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December 14, 2015

What is PPC Marketing

Pay Per Click (PPC) marketing is an internet advertising model in which ads are shown on the Search Engine Results Pages (SERPs) when someone searches on a keyword that is related to your products or services.  You pay a fee each time one of your ads is clicked (or in some cases, shown). PPC marketing...
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analytics-metrics
November 3, 2015

11 Top Google Analytics Metrics for Your Business

Now that you’ve completed your on-page SEO work, how do you know if it’s working? Now is when analytics monitoring comes into play. Measuring and analyzing the data available regarding your website helps to maximize the effectiveness of not only your SEO work but also your overall marketing efforts. Although there are many different analytics...
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September 28, 2015

10 Best Practices for On-Page SEO Success

In my last post , I talked about tools and techniques for generating a keyword list for your organic Search Engine Optimization (SEO) efforts. Now that your list is complete, let’s learn about SEO best practices and what to do with the keywords on each page of your website. Quick Review: What Makes Successful SEO?...
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incognito window
June 29, 2015

Why You’re Not Really #1 in Google – Using Incognito Windows For SEO

When meeting with new clients for website or SEO work, we often surprise them when we tell them where their website is really ranking for some obvious keywords in the Search Engine Results Pages (SERPs). “Then how come when I search it on my computer, I come up #1?”  The unfortunate reality is that your...
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Avoid a Spam Filter
June 9, 2015

Email Marketing 101: 5 Ways to Avoid a Spam Filter

Nobody likes rejection. But unfortunately, your carefully crafted emails are rejected by spam filters and firewalls, sometimes without your knowledge. How can you ensure that your emails don’t “talk to the hand” and instead are greeted at your recipients’ inboxes with open arms? Here are five ways to avoid a spam filter: Use a solid subject line...
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