Social Media
May 4, 2016

3 Tips to Increase Facebook Engagement

Your company is one in a million, right? On Facebook, it’s actually one in 50 million. The good news is that – according to this article – those 50 million small business Facebook pages account for only half of U.S. small businesses. Therefore, by simply having a Facebook presence, your business is already ahead of...
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April 11, 2016

5 Social Media Tips for Professional Services Firms

If you’re in the professional services industry, your business’ online existence is almost as important as its physical existence. Do you find that difficult to believe? Here’s why: People want to do business with other people, not businesses. This means you have to humanize your business or brand as much as possible. Social media gives...
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March 16, 2016

Top 5 Social Media Changes You Need to Know

One of our mottos here at IMPACT is, “You do what you do best – we’ll handle the marketing.” Beyond the day-to-day implementation of marketing tactics, we make it our goal to stay on top of the latest marketing trends so that our clients don’t have to spend their precious time worrying about how this...
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February 15, 2016

What are Facebook Custom Audiences?

We’ve all been a victim of an irrelevant Facebook ad – but don’t be the advertiser behind one! Let’s say you’re a single female who’s never had a child, and you see Facebook ads for baby clothes. It’s probably not a “sign,” but rather advertisers wasting their time and money by neglecting to properly target...
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January 19, 2016

4 Ways Businesses Can Maximize Twitter’s Expanded Character Limit

UPDATE: On The Today Show on March 18, Twitter’s CEO dispelled rumors about Twitter’s expanded character limit. The 140 characters are here to stay! Have you heard the news?! Twitter is hinting at expanding its infamous 140-character limit. Twitter co-founder and CEO Jack Dorsey tweeted a screenshot of text on January 5th, mentioning: “We’ve spent...
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new facebook features
December 31, 2015

Three New Facebook Features: What to Look for in the New Year

Every time I update the Facebook app on my iPhone, I read the same description: “Thanks for using Facebook! To make our app better for you, we bring updates to the App Store regularly.” The colossal social media platform makes updates to its apps at least once a week, so it is no surprise to...
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Using Google+ to Build SEO
November 23, 2015

Top Three Tips for Using Google+ to Build SEO

Last week, Google announced changes to their social media platform, Google+. Does your business have a Google+ page? It should – even if your target market is not on Google+. Why? Google+ is, obviously, run by Google – the ruler of the internet – so, of all the social media platforms, Google+ is especially helpful...
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snapchat for business
October 26, 2015

4 Ways to Use Snapchat for Business

Not a millennial? You’re probably wondering, “What’s Snapchat? Is it that provocative messaging app my kids were talking about a few years ago?” Not anymore! With the introduction of geofilters, My Story, live stories, and advertising opportunities, Snapchat is now a social media marketing platform to be reckoned with, and businesses should be taking advantage...
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LinkedIn connections
October 20, 2015

3 Ways to Maximize Your LinkedIn Connections

You’ve spent hours perfecting your LinkedIn profile. You’ve built a network of hundreds of LinkedIn connections over the years, and reaching that “500+ connections” mark may or may not have made you almost as proud as the birth of your firstborn son. Okay, that last one might have been a bit of an exaggeration. But...
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hashtags on twitter
October 13, 2015

Back to Basics: How to Use Hashtags on Twitter

#CatLover #BusinessMeeting #PumpkinSpiceLatte You know a hashtag when you see one. Yet almost every time I see my grandparents, they ask me, “What is a hashtag?” I usually respond with a giggle, but then again, there are probably others out there who don’t understand hashtags on Twitter and how they function. And that’s a shame,...
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