Work

Our Marketing Work

“You can’t be all things to all people.” This conventional wisdom applies in most situations, but we think marketing is an exception to that rule.

Two decades of experience have shown us that good marketing is a comprehensive endeavor, and all tactics need to be integrated, complementary, and working toward a consistent goal or objective. Typically serving as the outsourced chief marketing officer for our clients, IMPACT is a single point of contact for all marketing approaches, vetting the hundreds of promotional opportunities you encounter throughout the year, and guiding your strategic marketing.

Our experience spans dozens of industries and hundreds of clients, but we’ve selected a subset of select clients to give you a feel of the types of services we typically provide. These examples represent multiple industries, including professional services, software, commercial construction, and restaurants.

ValueAligned® Partners

While managing his hedge fund, New Jersey independent investment advisor David Berkowitz realized that the people who could benefit from his help the most – individuals who had lost their savings when the tech bubble burst – were unable to benefit from his experience. He decided to establish a cost-effective means for everyone to share in his advice, and hired IMPACT for a major entity rebrand. ValueAligned® Partners was born.

KBE Building Corporation

Over the last two decades, commercial construction firm KBE Building Corporation has managed more than $4 billion in construction volume, and is consistently ranked among Engineering News-Record Magazine’s top 400 construction companies. IMPACT Marketing and Public Relations helped to build that reputation.

Chesapeake Irrigation & Lighting

For over 35 years, Chesapeake Irrigation & Lighting has reinvigorated home gardens and corporate landscapes throughout Annapolis, the Greater Baltimore area, and along the Eastern Shore, thanks to a dedicated team with more than 200 years of cumulative experience. In 2015, the company determined that its website was in need of urgent revitalization. IMPACT Marketing & Public Relations was called in to spearhead the maintenance.

McHale Landscape Design

For more than 35 years, McHale Landscape Design, a residential landscape architecture company and design-build firm, has delivered extraordinary gardens, pools, and additions to homes throughout the greater Washington–Baltimore metropolitan area and Maryland’s Eastern Shore. McHale sought the assistance of IMPACT Marketing, who had provided the firm with marketing strategies and ad design for many years, to help its website grow and thrive.

Veteran Health Services

Board certified psychiatrist and executive, Stephen Goldberg, MD, founded the nonprofit Veteran Health Services to provide exemplary mental and behavioral health, substance abuse, and trauma-related care to America’s veterans. To do so, the company first needed to purchase and renovate an office building to house its state-of-the-art headquarters and cornerstone clinic. Veteran Health Services enlisted IMPACT Marketing & Public Relations to develop and launch a massive campaign and fundraising initiative.

KinderMender

Desiring to break the mold of the stuffy, scary doctor’s visit, Dr. Keyvan Rafei founded KinderMender, a full-service, walk-in pediatric center in Columbia, Md., in 2011, placing the focus on families. Thanks to a congenial atmosphere and an open, honest rapport with patients, KinderMender swiftly grew to include a Laurel location in 2013, followed by a Glen Burnie clinic in 2015 – and IMPACT Marketing was there for every milestone.

Givestream

GiveStream is an employee-directed giving program that fully engages a company’s workforce by giving them the power to distribute allocated charitable funds to causes they are passionate about. The secret to the company’s success is proprietary software that provides immediate access to more than 1 million 501 (c)(3) nonprofits nationwide, allowing employees to make a real difference in their own backyards. Formerly operating under joint names Innovative Corporate Charitable Solutions and Corporations4Communities, IMPACT helped establish a new, streamlined identity that embodied both company and product, placing primary emphasis on the company’s charitable nature.