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January 24, 2014
January 24, 2014

The New Word of Mouth Marketing

When your friend tells you about a company they like, do you trust them? 78% of people trust peer recommendations of a company (source: Erik Qualman, “Socialnomics”). And while word of mouth has always been valued, social media pushes this type of referral even further because, now, people can search for others’ reviews about a...
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