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April 14, 2014
April 14, 2014

How to Save Readers Time When Writing About Time

Among a reader’s considerations, time is tops these days. The average reader (or skimmer – let’s keep it real) has mere seconds a day to absorb hundreds of ads, articles, texts, tweets, and more. Oddly, many writers waste readers’ time when writing about time itself. Consider the following redundancies: “Each and every single week” –...
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