August 5, 2015
conveying benefits
August 5, 2015

Marketing Writing 101: Turning Features into Benefits

Steamy weather means summer is here to stay, but those Target aisles stocked with notebooks and pencil sharpeners imply otherwise. Is it back-to-school season already? Hope not! But copywriters know it’s never too early or too late for a crash course in conveying benefits. What are Benefits? Verbs. Benefits are verbs. They allow consumers to...
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