Day

September 16, 2015
website copywriting
September 16, 2015

Website Copywriting: 3 Reasons to Wipe Out “At/We”

Think fast—what do velociraptors, Vesuvius citizens, and vintage cell phones have in common? They were all wiped out. If I get my way, there’ll be one more thing to add to that list: the “At/We” construction that is so pervasive in website copywriting. What is “At/We”? Any sentence that starts like this: “At XYZ Company,...
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