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February 26, 2016
February 26, 2016

How the “Deadpool” Marketing Campaign Slayed the Status Quo

For the second weekend in a row, Deadpool – Marvel Comics’ cult favorite antihero – turned the box office on its ear with its self-titled and self-aware movie adaptation. As the film enters its third weekend in theaters, the “merc with a mouth” has grossed more than $200 million domestic and has broken a slew...
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