Situated on 37 picturesque country acres in Brinklow, Maryland, Rivermist Pet Lodge has been providing exceptional pet care for 49 years and counting.
Just a short drive from Howard County, Rivermist is Maryland’s premiere dog and cat boarding facility. Rivermist also offers pickup and delivery services, manners training, and a wide array of pet spa options for pet lovers and their four-legged friends.
Rivermist prides itself on its trained, compassionate team, as well as its clean, climate controlled facilities which are monitored 24 hours a day, 7 days a week for its guests’ safety.
Prior to working with IMPACT, the company had been using an out-of-state digital marketing vendor who specialized in the industry. Business was going well, with a steady influx of new business, but owner Scott Simon somehow sensed that while things were good – they could be great. As a result, he began to seek more of a partnership with a local marketing company. His instincts were spot on. Since hiring IMPACT, business boomed for Rivermist Pet Lodge. As an example, reservations increased more than 50% in June 2018 compared to June 2017.
Rivermist had been running five active Google Ads when IMPACT was called in. Our digital marketing team discovered a herd of issues therein requiring a bit of professional grooming.
Trimming these campaigns of all excesses, our PPC specialists implemented multiple changes to bring them in line with best practices and increase ROI. Changes included:
IMPACT’s changes yielded some key benefits:
Eliminated wasteful spending & increased efficiency
Optimized for higher conversion
IMPACT’s aggressive PPC management resulted in improved results and far more accurate ROI. In just a year’s time, Rivermist conversions nearly tripled, increasing by a whopping 279%. The boarding facility is also experiencing many more repeat customers.