Adwords Management Services

Putting Your Pay-Per-Click Ads to Work

Building your business was hard work, and developing a website that showcased its merits was equally challenging. Now the word is out there. If only people could find it.

If generating hits is beginning to feel like a losing battle, turn to the professionals for help. Our AdWords management services can help your website stand apart from the crowd.

Making each click count

Search Engine Marketing (SEM), often referred to as “paid search,” is a form of Internet marketing through which websites like yours are promoted by increasing their visibility on Search Engine Result Pages (SERPs) via paid advertisements.

Pay-Per-Click marketing (PPC) is an Internet advertising model in which ads are displayed on a Search Engine Results Page when someone searches for a keyword or phrases related to your company and its services. A fee is charged each time one of your ads is clicked, directing traffic to your website and – fingers crossed – yielding sales.

While setting up Pay-Per-Click advertising is a relatively swift and painless process, navigating the ins-and-outs of the system is very complex. The multitude of options available to an advertiser can be confusing, and specific guidelines for campaigns and copywriting can be tricky to navigate.

No worries. We’re here to help.

Our comprehensive AdWords management services can broaden your reach to consumers. When tailoring our SEM and PPC services to your business, our team of professionals takes into consideration all factors – from keyword maximization to geographic target area and even the strategy of your competitors – to give you the most bang for your advertising buck. We monitor, adjust, and continuously strive to improve your Return on Investment (ROI). Our ad copy is succinct, appealing, and primed for success.

Additionally, we pride ourselves at being specialists on lower-budget, hyper-targeted campaigns, ensuring that your message reaches customers whose needs are best aligned with your business.

Search Engine Marketing made simple (and successful)

Contact us to discuss how our AdWords management services can optimize your efforts, or to learn about our other marketing capabilities.

IMPACT Marketing & Public Relations, LLC

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