How Privacy-Led Marketing Makes Noncompliance a Non-Issue

How Privacy-Led Marketing Makes Noncompliance a Non-Issue

In their “Privacy-Led Marketing Handbook: The Actually Actionable Guide to Privacy Regulations for Marketers,” authors Nabeel Keblawi and Jeff Sauer urge businesses and their marketing companies to take action to avoid penalties resulting from noncompliance with...
How Leveraging National Days Can Attract New Leads

How Leveraging National Days Can Attract New Leads

Every day is Digital Marketing Day around here. Still, throw a dart at the wall calendar and you’re sure to hit a holiday, celebration, or brouhaha of some kind or another, now that the “National Days” phenomenon has taken the world by storm. From the (relative)...