What’s the Big Deal About Bounce Rates, Anyway?

What’s the Big Deal About Bounce Rates, Anyway?

Traditional thought regarding bounce rates is that they sound the alarm when a website isn’t working, whether as the result of irrelevant content or confusing functionality, or some other reason for low engagement. Defined as any session in which a user visits one...
How to Get More Google Reviews (The Right Way)

How to Get More Google Reviews (The Right Way)

Getting Google reviews should be easy, right? After all, if you’ve provided great service, then your customers will be happy to leave a review. Unfortunately, it’s not always that simple. Research shows that customers who had a positive experience with a business...
Copyright Trolls Lurk Under a Bridge of Best Practices

Copyright Trolls Lurk Under a Bridge of Best Practices

Do you remember the tale of the Three Billy Goats Gruff? Neither do copyright trolls. They’re too busy busting business owners’ chops for inadvertent Internet offenses. But the titular goats – on a journey to greener pastures – were repeatedly tormented by a greedy...