by Erin Reiner | Jan 15, 2026 | Blog
If you’ve been told you’re “doing Google Ads” because you’re running Local Service Ads (LSAs), we’re sorry to tell you — you’ve been misinformed. That’s a little like saying you gave Rover a full bath—when really, he just ran through the sprinkler once or...
by Erin Reiner | Dec 16, 2025 | Blog
A local service business was in the thick of a complete website overhaul. Beautiful new layout. Sleek headers. Impressive hero imagery. But no calls to action (CTAs). Somewhere along the way, the CTAs went missing—on every service page. No “Call Now,” no...
by Erin Reiner | Nov 24, 2025 | Blog
Artificial intelligence is changing how people search for information, and some pet parents are starting to use it to search for local services. Tools like ChatGPT, Google Gemini, and Perplexity are quickly becoming digital concierges, delivering instant answers...
by Erin Reiner | Oct 27, 2025 | Blog, Featured, News
After months of anticipation, Barkleigh Productions is bringing the Pet Boarding and Daycare Expo back to Hershey, Pennsylvania, from November 10–13, 2025. Hosted at the Hershey Lodge & Convention Center, this national trade show and educational conference is a...
by Erin Reiner | Oct 24, 2025 | Blog, Featured
CEO Garret Tadlock Discusses the Rise of FetchDesk AI Before FetchDesk AI—a burgeoning AI receptionist offering 24/7 call answering and innovation for the pet care industry—there was… the Yellow Pages. FetchDesk CEO Garret Tadlock remembers those days all too...
