by Erin Reiner | Aug 4, 2026 | Blog
by Duane Carey Every once in a while, a wigged-out weekend email arrives that reminds us exactly why we do things the way we do. One particular cry for help came in at midnight on a Saturday. A client had jumped into her website to make a quick price change and...
by Erin Reiner | Jul 22, 2026 | Blog
by Brittney Kinat TL;DR In late 2025, Google removed its Q&A feature from Google Business Profiles, eliminating a tool that helped businesses answer common customer questions directly in search results. But the strategy behind it — structured, question-based...
by Erin Reiner | Jul 16, 2026 | Blog, Pet Care
by Coke Carey TL;DR Google Ads brand campaigns help businesses protect high-intent branded searches, control messaging, and maintain visibility when competitors bid on their name. They’re often some of the lowest-cost, highest-converting campaigns in an account —...
by Erin Reiner | Jul 15, 2026 | Blog, Pet Care
Most pet resorts don’t struggle because they lack quality. They struggle because pet parents never find them in the first place. When someone searches for boarding, daycare, or grooming, that evaluation starts on Google — before they’ve visited a single...
by Erin Reiner | Jul 14, 2026 | Blog, Pet Care
by Jelica Domanovic TL;DR Quality Score is Google’s diagnostic measure of ad quality and relevance — and it directly influences how much you pay per click and where your ads appear. Two businesses bidding on the same keyword can pay vastly different amounts...
