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impact
core-web-vitals
March 18, 2021

Google is Changing the Game (Again) with Core Web Vitals – Improve Your Site’s Page Experience Now

Google is launching another algorithm update this May that will include Core Web Vitals as a ranking signal. Simply put, core web vitals are the standards that determine whether your web pages offer a good user experience. When combined with other search signals such as mobile-friendliness, safe browsing, HTTPS security, and intrusive interstitial guidelines (the...
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December 15, 2020

IMPACT Marketing & PR Wins Best Website in Maryland

  COLUMBIA, Md, December 15, 2020 – IMPACT Marketing & Public Relations won the Public Relations Society of America’s (PRSA) Best in Maryland award for its website work with Maryland-based security vendor, Secom, LLC. This is IMPACT’s third time winning the prestigious award. It also won unprecedented back-to-back honors in 2013 and 2014. Secom has...
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home-workspace
November 13, 2020

Upgrade Your Home Workspace and Get Ready for Your Close-Up

Show of hands: how many of us ever imagined in mid-March that by summer’s end, we would single-handedly be producing our own morning, afternoon, and occasionally late-night shows from our basements? And yet here we are – trained production assistants (and on-screen talent!) And for some of us, the show must go on, at least...
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auto-generated-video-ads
September 4, 2020

Are Google’s Auto-Generated Video Ads the Next Big Thing?

Auto-generated video ads are popping up in advertiser accounts, cobbled together using the ads’ existing image and text assets. Get ready for another new movement over at the Google Responsive Display Ads (RDA) department. Resembling slideshows in execution, the unique video feature nonetheless is poised to provide advertisers with added exposure and increased performance. Most importantly,...
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May 17, 2020

Weekly Client Update #8 During COVID Crisis

Greetings! As we prepare to start another week, the country is in a state of flux that combines equal parts excitement and apprehension. People are desperate to get back to work and a semblance of the old normal. At IMPACT, we’re seriously considering a new normal of operating without a traditional office or with a...
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May 10, 2020

Weekly Client Update #7 During COVID Crisis

Happy Mother’s Day to all the moms out there! I hope you got to spend some quality time relaxing today. I have several interesting items for you this week. PPP Loan Forgiveness Calculator I know many of you did the PPP loan. Here is a nice, downloadable calculator for your use thanks to Craig Cody,...
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May 3, 2020

Weekly Client Update #6 During COVID Crisis

Greetings! With lots of caveats and crossed-fingers, it looks like we might be seeing the beginning of the end of the mass shutdowns around the country. Let’s hope that the initial, limited re-openings do not yield a spike in new cases or hospitalizations. If the first phase goes well, we should be in good shape...
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April 27, 2020

Weekly Client Update #5 During COVID Crisis

Greetings! It’s a cold and rainy day in Maryland today but I’m very productive preparing for a hectic week. One of the items on my agenda is an event Thursday morning in which I’m moderating a legislative forum with state lawmakers for the Howard County Chamber of Commerce. You can bet I’ll ask them about...
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