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impact
March 19, 2020

IMPACT Helps DEK Drain® Stay on Top of the Under-Deck Drainage Industry

IMPACT Marketing & Public Relations recently launched a revamped website for under-deck drainage system specialist DEK Drain®. DEK Drain’s system prevents rain from falling under your deck, protecting the area underneath and allowing you to fully use that area. In addition to holding the patents on their proprietary TOPSIDE® and UNDERSIDE® deck drainage systems, DEK...
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economic-shock
March 16, 2020

How to Position Your Business to Grow Following This Virus-Induced Economic Shock

There are only two types of companies during an economic shock.  The weak businesses wither and die, while the strong gobble up market share. Which one are you, and what will you do about it? Obviously, we will experience an economic downturn in the coming months. Although the fundamentals of the American economy have been...
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March 11, 2020

IMPACT Helps Avena Contracting Build a Better Website

Avena Contracting is known to exercise meticulous attention to detail when providing drywall, acoustical ceiling installation, metal framing, carpentry, and more for its myriad commercial business clients. President Frank Avena desired that same level of scrutiny when it came time to revive the venerated company’s website. He turned to IMPACT Marketing & PR for the...
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essential-logins
February 24, 2020

Just Who Has Control of Your Business’s Essential Logins?

We once made a Google Ad rep speechless. Let that soak in for a moment. During a check-in with one of our team members, the rep happened to notice that the names primarily linked to all accounts and essential logins … belonged to our clients. IMPACT’s expert chuckled and explained our company’s philosophy: Clients should...
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December 16, 2019

IMPACT Helps Columbia Association Play to Its Strengths

Columbia Association (CA) is a nonprofit community services corporation that provides a wealth of recreational, cultural, and community services to the more than 100,000 residents of Columbia, Md., and nearby towns. The association approached IMPACT for assistance with its website and digital marketing. Because of the vast amount of content on the former site, a...
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December 16, 2019

IMPACT Helped Human Resources Experts Make a More Personal Connection

COLUMBIA, MD., December 16, 2019 – Columbia Human Resources consulting firm impactHR recently sought IMPACT’s assistance with a website redesign. The client’s former website featured limited copy, so expanding the copy was a primary goal of the new website. To implement best practices, the impactHR staff penned additional copy, which the IMPACT Marketing team then...
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November 1, 2019

IMPACT Helps Set the Standard for Columbia Cybersecurity Firm

COLUMBIA, Md., November 1, 2019 – IMPACT Marketing recently unveiled a new website for Columbia, Md.-based Cybersecurity firm, Secure Innovations. IMPACT was brought on board to execute a full website redesign for the company, including SEO, copywriting, and programming. The project kicked off with a brand development exercise, in which a new tagline and messaging...
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October 25, 2019

Website Helps Home Addition Specialists Find a New Way to Welcome Visitors

COLUMBIA, Md., October 25, 2019 –When contractor Cossentino & Sons Remodeling and Design was looking for a website overhaul, IMPACT made itself at home. The marketing team took the company’s existing design and implemented a series of touch-ups. Substantial, useful copy was added to the company’s home page, giving it more structure and direction. An...
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October 24, 2019

What Contributes to the Cost of a Website Redesign?

Is there any lingering doubt that a website is a company’s most critical marketing tool? Your website is the welcome mat at your door. It’s the first impression prospects will latch onto, and the source of information the majority of potential customers will reference before making a decision to buy a product or utilize a...
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August 22, 2019

Give Your Company’s Unique Brand a Winning Personality

Defining your company’s unique brand may be a little tricky. After all, simply defining “brand” to begin with is somewhat of a winding road. It has to be done, though. Before any marketing can begin – from ad placement to blogging to business cards, and beyond – you must clearly establish your company’s brand so...
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