August 29, 2021

Google’s Image Extensions for PPC Ads Help Your Customers Get the Picture

Is a picture worth a thousand words? That’s how the saying goes, at least. One thing’s for sure, the right picture could be worth thousands of dollars to your company. This summer, Google rolled out image extensions for Pay-Per-Click (PPC) ads, allowing advertisers to showcase a picture instead of merely text. Previously available only as...
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July 29, 2021

Make the Most Out of Your Display Ad Campaigns with these 4 Pro Tips

For business owners who are just boarding the digital marketing train, differentiating between your SEOs and your SERPs, or CTRs and CPAs, can be a bit of a challenge. And you’ve likely heard terms like Search and Display.  Those last two are particularly tricky because they’re so closely aligned.   Understanding the Difference Between Search...
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May 14, 2021

You Should Have Done These 6 Things Already to Respond to iOS 14 Facebook Advertising Changes

Apple unveiled iOS 14 earlier this month, unleashing brand new emojis, cool new ways to unlock your phone while masked, and a tidal wave of controversy surrounding privacy policies. If you’re a small business currently running Facebook ads, you’ll want to pay close attention to the resulting iOS 14 Facebook advertising changes, as they have...
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March 18, 2021

Google is Changing the Game (Again) with Core Web Vitals – Improve Your Site’s Page Experience Now

Update 5/25/21: Originally, we were anticipating the updates to launch in May, but Google has pushed back these updates to launch in mid-June. Google is launching another algorithm update this May that will include Core Web Vitals as a ranking signal. Simply put, core web vitals are the standards that determine whether your web pages...
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December 15, 2020

IMPACT Marketing & PR Wins Best Website in Maryland

  COLUMBIA, Md, December 15, 2020 – IMPACT Marketing & Public Relations won the Public Relations Society of America’s (PRSA) Best in Maryland award for its website work with Maryland-based security vendor, Secom, LLC. This is IMPACT’s third time winning the prestigious award. It also won unprecedented back-to-back honors in 2013 and 2014. Secom has...
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November 13, 2020

Upgrade Your Home Workspace and Get Ready for Your Close-Up

Show of hands: how many of us ever imagined in mid-March that by summer’s end, we would single-handedly be producing our own morning, afternoon, and occasionally late-night shows from our basements? And yet here we are – trained production assistants (and on-screen talent!) And for some of us, the show must go on, at least...
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September 4, 2020

Are Google’s Auto-Generated Video Ads the Next Big Thing?

Auto-generated video ads are popping up in advertiser accounts, cobbled together using the ads’ existing image and text assets. Get ready for another new movement over at the Google Responsive Display Ads (RDA) department. Resembling slideshows in execution, the unique video feature nonetheless is poised to provide advertisers with added exposure and increased performance. Most importantly,...
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May 17, 2020

Weekly Client Update #8 During COVID Crisis

Greetings! As we prepare to start another week, the country is in a state of flux that combines equal parts excitement and apprehension. People are desperate to get back to work and a semblance of the old normal. At IMPACT, we’re seriously considering a new normal of operating without a traditional office or with a...
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May 10, 2020

Weekly Client Update #7 During COVID Crisis

Happy Mother’s Day to all the moms out there! I hope you got to spend some quality time relaxing today. I have several interesting items for you this week. PPP Loan Forgiveness Calculator I know many of you did the PPP loan. Here is a nice, downloadable calculator for your use thanks to Craig Cody,...
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