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impact
Local_Search
May 16, 2018

Harness the Power of Local Search to Keep Your Company Relevant

No pressure, but approximately 80% of your customers continue to rely on local search to find the information they need and determine what services and goods they’re going to purchase. Who will they find first – you, or one of your competitors? Search engines like Google turn to a number of different sources to gather...
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April 17, 2018

7 Tried-and-True Blogging Tips for Content Marketing Newbies

You say you’re new to this blogging thing and it’s freaking you out? We understand. It’s a daunting prospect being entrusted with a company’s digital success. But you’ve come to the right blog. In any given month, our team writes more than a dozen blogs – not only for ourselves, but for a roster of...
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mobile phones
March 15, 2018

4 Reasons Why You Shouldn’t Ignore Responsive Web Design

If your website is not catering to mobile users, you’re missing out on a majority of your potential customers. Mobile usage is no longer an exception. In 2018, it is absolutely the rule. And playing by this particular rule requires all businesses, large and small, to implement responsive website design (RWD). Responsive design refers to...
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website security
February 24, 2018

Will Google Label Your Website as ‘Not Secure’?

Google has never been shy about its position on website security, and recently upped the ante with its latest mandate regarding encryption. Starting with Chrome 68, set for release in July, 2018, Google will start marking all HTTP sites as “Not Secure.” If you haven’t been inspired to take action yet, listen up – this...
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February 15, 2018

When to Use Insure, Ensure, and Assure

These are probably three of the most misused words in the English language, but it doesn’t have to be this hard! Below is a simple method to remember when/how to use the right word, so that your credibility as a writer or subject matter expert does not needlessly suffer. Insure First and foremost, it’s almost...
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February 4, 2018

Whippersnapper Makes Seasoned Marketer Feel Old (A Millennial’s Reactions to Super Bowl Ads)

I can usually get through an entire day without feeling old, but when our new intern dropped the bomb on me that he was born right around the time I was tossing my high school graduation cap in the air, I felt more than a little deflated. During our casual debate about whether the branding...
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January 2, 2018

Why You Need to Pay for Facebook Advertising in 2018

The time could soon come in which a publisher has no choice but to pay for its desired audience on Facebook. In late October, the Social Media giant launched a split feed experiment in six countries outside of the U.S. – Sri Lanka, Bolivia, Slovakia, Serbia, Guatemala, and Cambodia – that could mean bad news...
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December 22, 2017

Your Meta Descriptions Are Not Long Enough (Anymore)

Originally posted 12/22/17, updated 5/21/18 Like an elf under the cover of night, Google recently, silently, and somewhat secretly extended the length of its SERP snippets. SEO guru Moz first noticed the spike at the end of November. Yoast has gone so far as to update its plugin to allow for 320 characters instead of...
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Google_My_Business_listing
November 22, 2017

Getting the Hang of Google My Business

Google My Business is like the Snoop Dogg (or is that Snoop Lion, or Snoopzilla?) of the Google-sphere. The online dashboard – which allows businesses and organizations to expertly manage their online presence – has changed identities so many times it’s easy to see how users could be confused. It all started as Google Local...
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bob muir
August 21, 2017

“Retired” Marketer Shines a Light on Howard Community College’s Hidden Gem

  One day in 2016, after a solid 25 years spent retooling and reinvigorating franchises for real estate corporations and tutoring pioneers, Bob Muir went back to school. Since then, the “retired” businessman has been singing the praises of Howard Community College’s Customized Business Training program, a best-kept-secret that would be poised to make a...
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