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impact
December 16, 2019

IMPACT Helps Columbia Association Play to Its Strengths

Columbia Association (CA) is a nonprofit community services corporation that provides a wealth of recreational, cultural, and community services to the more than 100,000 residents of Columbia, Md., and nearby towns. The association approached IMPACT for assistance with its website and digital marketing. Because of the vast amount of content on the former site, a...
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December 16, 2019

IMPACT Helped Human Resources Experts Make a More Personal Connection

COLUMBIA, MD., December 16, 2019 – Columbia Human Resources consulting firm impactHR recently sought IMPACT’s assistance with a website redesign. The client’s former website featured limited copy, so expanding the copy was a primary goal of the new website. To implement best practices, the impactHR staff penned additional copy, which the IMPACT Marketing team then...
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November 1, 2019

IMPACT Helps Set the Standard for Columbia Cybersecurity Firm

COLUMBIA, Md., November 1, 2019 – IMPACT Marketing recently unveiled a new website for Columbia, Md.-based Cybersecurity firm, Secure Innovations. IMPACT was brought on board to execute a full website redesign for the company, including SEO, copywriting, and programming. The project kicked off with a brand development exercise, in which a new tagline and messaging...
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October 25, 2019

Website Helps Home Addition Specialists Find a New Way to Welcome Visitors

COLUMBIA, Md., October 25, 2019 –When contractor Cossentino & Sons Remodeling and Design was looking for a website overhaul, IMPACT made itself at home. The marketing team took the company’s existing design and implemented a series of touch-ups. Substantial, useful copy was added to the company’s home page, giving it more structure and direction. An...
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October 24, 2019

What Contributes to the Cost of a Website Redesign?

Is there any lingering doubt that a website is a company’s most critical marketing tool? Your website is the welcome mat at your door. It’s the first impression prospects will latch onto, and the source of information the majority of potential customers will reference before making a decision to buy a product or utilize a...
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August 22, 2019

Give Your Company’s Unique Brand a Winning Personality

Defining your company’s unique brand may be a little tricky. After all, simply defining “brand” to begin with is somewhat of a winding road. It has to be done, though. Before any marketing can begin – from ad placement to blogging to business cards, and beyond – you must clearly establish your company’s brand so...
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June 27, 2019

Audit Your Website to Improve Reach and Generate Business

If it ain’t broke, don’t fix it. On the big list of famous last words, this old adage – along with “what you don’t know can’t hurt you” – should be at the top. You may not think of your website as “broken,” but without a comprehensive website audit, you could very well be leaving...
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buyer-personas
April 23, 2019

How to Create Amazing Buyer Personas for Your Business

Buyer (or marketing or customer) personas are fictional representations of your company’s ideal customers. They are based on actual data and market research detailing customer demographics and online behavior, along with measured conjecture regarding their personal histories, motivations, and concerns. Buyer personas ultimately help you understand current and prospective customers better. Doing this can help...
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content management systems
January 10, 2019

Which Content Management System is Best – WordPress or Drupal?

 Foreman vs. Ali. Batman v. Superman. Freddy vs. Jason… WordPress vs. Drupal! Hold up. WordPress vs. Drupal? Is this really what it’s come to? Can we not even develop websites without pitting the two most prominent content management systems against one another in a no-holds-barred, winner-take-all, beat the snot out of each other battle to...
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wordpress-vulnerabilities
December 20, 2018

Warding Off WordPress Vulnerabilities

WordPress recently released its first major update in more than four years yet concerns still remain about the platform’s perceived history of vulnerabilities. And while WordPress has undoubtedly endured its share of hacks and attacks, it is far from alone. In recent years, the entire Internet has become a giant target for cyber criminals. Because...
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