January 29, 2014

Which Social Media Platform is Best for Your Business?

Social media can be overwhelming for many business owners. In our project manager’s last post we got a glimpse as to why social media is such an important tool for a business. So you know your company needs to be on social media, but now what? What platforms should you be on? Should you be...
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January 24, 2014

The New Word of Mouth Marketing

When your friend tells you about a company they like, do you trust them? 78% of people trust peer recommendations of a company (source: Erik Qualman, “Socialnomics”). And while word of mouth has always been valued, social media pushes this type of referral even further because, now, people can search for others’ reviews about a...
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January 13, 2014

What is SEO?

Unless you’ve been living under a rock, you know how popular abbreviations are in today’s world. The world of internet marketing is no different. There’s SEO, SEM, PPC, CTR, CPI, and many more. In my series of blog posts, I will try to de-mystify the basics of internet marketing. Let’s start with “What is SEO?”...
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January 6, 2014

The cobbler’s kids finally have shoes.

It’s true. Although we advise our clients to engage in content marketing – and most of them outsource those tasks to us – we’ve busily said “do as I say, not as I do.” We just haven’t had the time to write on our own behalf. I justified it for years, recounting the fact that...
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June 13, 2013

IMPACT Marketing Client Awarded for Best Website

2013-06-13: Our client, KBE Building Corporation, has won the Society for Marketing Professional Services (SMPS) Connecticut Chapter Marketing Communications Award (MCA) for Best Website. IMPACT designed and launched the website in 2012. KBE is a full-service, single-source commercial construction company with locations in Farmington, Connecticut and Columbia, Maryland. Founded in 1959 and incorporated in 1966, the...
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May 14, 2012

IMPACT Marketing Awarded for Creativity

2012-05-14: IMPACT Marketing & Public Relations, LLC received two Platinum Hermes Creative Awards from the Association of Marketing and Communication Professionals (AMCP). The Hermes Creative Awards is an international competition for professionals involved in the concept, writing, and design of print, visual, and audio materials, and marketing and communication programs. Overseen by the AMCP, these awards...
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January 25, 2012

IMPACT Marketing Announces New Copy Writer

2012-01-25: IMPACT Marketing & Public Relations, LLC, a Columbia-based firm, is pleased to welcome Shannon Cummins. Ms. Cummins joins IMPACT as a Copy Writer. She received a Bachelor’s of Arts degree in Criminal Justice with a minor in Creative Writing from The Richard Stockton College of New Jersey. Along with having been published in Divergently: Stories...
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March 25, 2011

IMPACT Adds New Clients

2011-03-25: IMPACT Marketing & Public Relations announces the additions of three Columbia-based businesses to its client list. Autani is a Clean Tech company that provides advanced automation products and services to significantly reduce energy consumption in buildings and homes. Pinnacle Advisory Group is a Private Wealth Management firm offering Financial Planning and Investment Management. Pinnacle manages...
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November 12, 2009

IMPACT Wins Two Major Awards

2009-11-12: The Public Relations Society of America annouced its Best in Maryland Award winners on October 6, 2009 and IMPACT’s Duane Carey took on of the honors. The annual competition, which pits Maryland’s marketing and public relations (PR) firms against each other, is judged by PR professionals in other states. IMPACT won an Award of Excellence...
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