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impact
March 28, 2014

Keywords and SEO – Part 2

Now that you know what keywords are, your next question may be this: “How do I determine the keywords that will make my website appear in the Search Engine Results Pages (SERPs)?” Well, there are lots of ways to do that. First, you should start by making a list of what you would search for...
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March 24, 2014

Not Available in All Locations

Announcer: “Not available in all locations” Me (yelling at radio): “Then why the hell are you advertising it? If it’s not available anywhere, you could save some money on advertising!” It’s really shocking how often this happens, because this little gem occurs in the verbal fine print — that quick-talking disclaimer at the end of...
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March 12, 2014

The ABCs of Brevity

In keeping with my KISS theme, I’ll skip a summary of my previous post and jump right into a new concise writing tip for Twitter, Facebook, and website SEO. Take a lesson from hair stylists – and simply cut. Words, that is. Just like split-ends, some words just need to be removed to preserve the...
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March 7, 2014

PRSA Best In Maryland’ Website Award Goes to IMPACT Marketing & Public Relations

2014-03-07: IMPACT Marketing & Public Relations won the Public Relations Society of America’s ‘Best in Maryland’ Website Award for its design and content work at http://kbebuilding.com/. The newly designed site has experienced a threefold traffic increase since its launch. The new website was the cornerstone of a comprehensive marketing campaign IMPACT developed with KBE Building Corporation,...
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March 4, 2014

IMPACT Launches Custom Build Maryland Website

2014-03-04: IMPACT Marketing & Public Relations recently launched a new website for client Custom Build Maryland at http://www.custombuildmd.com/. Custom Build Maryland is a full-service, residential construction company that specializes in custom home building, additions, remodels, green building, and historic restoration for homeowners in Central Maryland and the Eastern Shore. The company works directly with clients to...
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March 3, 2014

What Can Facebook Do?

Facebook is one of the most recognizable social media platforms. Facebook blew up on the internet in late 2008, crushing its main competitor MySpace. Now, Facebook is considered the go-to platform for many businesses starting out on social media. But besides its famous name, what can Facebook offer your business? Let’s start by looking at...
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February 24, 2014

Best Practices for Marketing on Facebook – Part One

Creating a Facebook page for your brand is crucial. Not only is a Facebook page great for SEO purposes, but also it cements a positive image of a business that is unafraid to cultivate its online presence in an increasingly digital world. However, once a Facebook page is created, many employees remain puzzled as to...
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February 17, 2014

Keywords and SEO – Part 1

As I mentioned in my last post about SEO for your business , keywords drive everything in SEO. Keywords are the phrases that you use to tell the world, via the search engine, what your site is all about. Keywords give the clue as to what type of content or products are going to be...
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February 4, 2014

Keep It SHORT, Stupid

In recent years, digital marketers of all physical statures have been forced to acknowledge one thing: short is in. Sadly, we’ve exhausted ourselves by counting every word and every character on every piece of digital copy we produce. Our heads are just as full of numbers as they are of words. Pop Quiz: Can you...
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January 29, 2014

Which Social Media Platform is Best for Your Business?

Social media can be overwhelming for many business owners. In our project manager’s last post, we got a glimpse as to why social media is such an important tool for a business. So you know your company needs to be on social media, but now what? What platforms should you be on? Should you be...
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