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impact
February 4, 2018

Whippersnapper Makes Seasoned Marketer Feel Old (A Millennial’s Reactions to Super Bowl Ads)

I can usually get through an entire day without feeling old, but when our new intern dropped the bomb on me that he was born right around the time I was tossing my high school graduation cap in the air, I felt more than a little deflated. During our casual debate about whether the branding...
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January 2, 2018

Why You Need to Pay for Facebook Advertising in 2018

The time could soon come in which a publisher has no choice but to pay for its desired audience on Facebook. In late October, the Social Media giant launched a split feed experiment in six countries outside of the U.S. – Sri Lanka, Bolivia, Slovakia, Serbia, Guatemala, and Cambodia – that could mean bad news...
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December 22, 2017

Your Meta Descriptions Are Not Long Enough (Anymore)

Originally posted 12/22/17, updated 5/21/18 Like an elf under the cover of night, Google recently, silently, and somewhat secretly extended the length of its SERP snippets. SEO guru Moz first noticed the spike at the end of November. Yoast has gone so far as to update its plugin to allow for 320 characters instead of...
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Google_My_Business_listing
November 22, 2017

Getting the Hang of Google My Business

Google My Business is like the Snoop Dogg (or is that Snoop Lion, or Snoopzilla?) of the Google-sphere. The online dashboard – which allows businesses and organizations to expertly manage their online presence – has changed identities so many times it’s easy to see how users could be confused. It all started as Google Local...
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bob muir
August 21, 2017

“Retired” Marketer Shines a Light on Howard Community College’s Hidden Gem

  One day in 2016, after a solid 25 years spent retooling and reinvigorating franchises for real estate corporations and tutoring pioneers, Bob Muir went back to school. Since then, the “retired” businessman has been singing the praises of Howard Community College’s Customized Business Training program, a best-kept-secret that would be poised to make a...
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August 9, 2017

How to Respond to Negative Reviews: Dos and Don’ts

Your company or brand might use social media to engage with customers, gather positive reviews, enhance brand recognition, and foster word-of-mouth marketing. But is your brand properly responding to negative reviews and comments? It may be difficult to take negative feedback head-on – but that’s exactly what you must do to maintain your brand’s upstanding...
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July 31, 2017

With Call Tracking, There’s No Such Thing as a ‘Wrong Number’

Any idea where those calls originated? Billboards, print ads, rack cards, commercials, postcard campaigns, and Pay Per Click (PPC) ads – your company attracts attention from so many different places online and out in the wild.  Call tracking is an integral part of determining which efforts persuade prospects to reach for the phone. Contrary to...
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July 17, 2017

A Millennial Said “Post it on Your Wall” and I Took it Literally…

They probably should have been a little more specific.   Quick. Can you name your company’s number one guiding principal? Can your employees? Is there one mantra that everyone in the firm can recite without a second thought? Let me tell you why ours is “What’s good for the client is good for us” and...
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June 23, 2017

Engage Consumers With Mobile-Friendly Writing

You are a phenomenal writer, just ask your mother. But are you a mobile-friendly writer? Mobile usage has long surpassed desktop, and continues to grow at an exponential rate. But although more than 80 percent of consumers own a smartphone, many people continue to compose website copy using an outdated desktop point of view. Reconsidering your...
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June 15, 2017

IMPACT Team Manages 730-Person Event with Governor Hogan

COLUMBIA, MD, June 15, 2017 – The IMPACT Marketing & Public Relations (IMPACT) team planned and held the 3rd Annual State of Business Address Luncheon with Governor Hogan. The event was the largest to date for Maryland Business for Responsive Government (MBRG), a non-profit, business advocate organization.  This event has sold out each year, moving...
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