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impact
April 27, 2020

Weekly Client Update #5 During COVID Crisis

Greetings! It’s a cold and rainy day in Maryland today but I’m very productive preparing for a hectic week. One of the items on my agenda is an event Thursday morning in which I’m moderating a legislative forum with state lawmakers for the Howard County Chamber of Commerce. You can bet I’ll ask them about...
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April 26, 2020

Weekly Client Update #4 During COVID Crisis

This is the second week that I’ve done this on Sunday and I think I’ll continue this way. It’s nice to first reflect on the week and be sure I’ve sifted through all the various things I’ve read and seen. Short email this week: Accounting for PPP Loans My peer group for marketing agency owners...
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April 17, 2020

Weekly Client Update #3 During COVID Crisis

I hope everyone has had a peaceful Easter, Passover, and Ramadan season in the midst of continued upheaval to most aspects of our lives. I’m sharing (with permission) some interesting data from one of our clients to demonstrate what we’re seeing, overall, in the realm of search: a) search is decidedly down for “luxury” purchases,...
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April 17, 2020

Weekly Client Update #2 During COVID Crisis

Here are some items for your information and consideration. We’re excited that Google announced that it will be giving credits to small- and medium sized businesses (SMBs) with existing Google Ads accounts. Here’s what we know: Google will provide $340 million in Google Ads credits available to all SMBs Credits will appear on the user’s Ads...
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April 17, 2020

Weekly Client Update #1 During COVID Crisis

We’ve made it through another week! It sounds like we will need to hunker down for at least several more weeks in most parts of the country, so I hope that you and your families & teams are settling into a nice routine. We are all getting a ton of resources and unsolicited advice in...
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team-building-activities-while-social-distancing
April 14, 2020

Try These Top Team Building Activities While Social Distancing

On Thursday, March 26, two weeks after the pandemic was declared, our team of merry marketers sat down to happy hour and raised a drink to the phenomenal work we’ve accomplished in spite of current circumstances. Twelve local watering holes hosted the shindig – secluded corners of our individual homes where the drinks poured freely...
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March 19, 2020

IMPACT Helps DEK Drain® Stay on Top of the Under-Deck Drainage Industry

IMPACT Marketing & Public Relations recently launched a revamped website for under-deck drainage system specialist DEK Drain®. DEK Drain’s system prevents rain from falling under your deck, protecting the area underneath and allowing you to fully use that area. In addition to holding the patents on their proprietary TOPSIDE® and UNDERSIDE® deck drainage systems, DEK...
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economic-shock
March 16, 2020

How to Position Your Business to Grow Following This Virus-Induced Economic Shock

There are only two types of companies during an economic shock.  The weak businesses wither and die, while the strong gobble up market share. Which one are you, and what will you do about it? Obviously, we will experience an economic downturn in the coming months. Although the fundamentals of the American economy have been...
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March 11, 2020

IMPACT Helps Avena Contracting Build a Better Website

Avena Contracting is known to exercise meticulous attention to detail when providing drywall, acoustical ceiling installation, metal framing, carpentry, and more for its myriad commercial business clients. President Frank Avena desired that same level of scrutiny when it came time to revive the venerated company’s website. He turned to IMPACT Marketing & PR for the...
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