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impact
June 23, 2017

Engage Consumers With Mobile-Friendly Writing

You are a phenomenal writer, just ask your mother. But are you a mobile-friendly writer? Mobile usage has long surpassed desktop, and continues to grow at an exponential rate. But although more than 80 percent of consumers own a smartphone, many people continue to compose website copy using an outdated desktop point of view. Reconsidering your...
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June 15, 2017

IMPACT Team Manages 730-Person Event with Governor Hogan

COLUMBIA, MD, June 15, 2017 – The IMPACT Marketing & Public Relations (IMPACT) team planned and held the 3rd Annual State of Business Address Luncheon with Governor Hogan. The event was the largest to date for Maryland Business for Responsive Government (MBRG), a non-profit, business advocate organization.  This event has sold out each year, moving...
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IMPACT Logo Branding Party in the Pit
October 20, 2016

Make My Logo BIGGER!!

We had to laugh at ourselves a bit with this one…. As every branding consultant and graphic designer knows, it’s a rare client who doesn’t ask “Can you make my logo a little bigger?” Or my other favorite, “what can we do to make it pop a little more?” We typically launch into a long...
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expanded character limit
September 21, 2016

Understanding Google’s Expanded Text Ads Trifecta

On July 26, Google once again expanded its efforts to seamlessly unify its mobile and desktop experiences with the announcement of three new features – Expanded Text Ads (ETAs), Device Based Bid Adjustments, and Responsive Display Ads. These developments, which were initially announced at Google’s Performance Summit in May and arrived in the wake of...
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July 28, 2016

Why the Introduction of Pokémon Go Advertising Matters

Pokémon Go is sweeping the nation. Haven’t heard of it? Have you been living under a rock? Pokémon Go is a location-based augmented-reality mobile game that allows players to interact with Pokémon – or Pocket Monsters as they were originally named – in the real world. “Why does this matter to me?” you ask. Pokémon...
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importance of blogging
July 18, 2016

Blogging – Where There Are Words, There’s a Way

Have you heard? Approximately 81% of America’s online consumers trust the information they read in blogs. I just read that in a blog post, and I absolutely believe it. Come to think of it, I just reread my last sentence – and I absolutely believe that, too. See? Blogs are nothing if not trustworthy. Check...
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right-hand side ads
July 14, 2016

Still Adjusting to Google’s New Ad Layout? You’re Not Alone

It was an unassuming Friday afternoon in mid-February when Google killed its right-hand side ads. Panic, as it does, spread swiftly online. And, sure, it was a shake-up. The fourth paid ad position from the right-hand rail of the SERP was relocated to a new perch above the organic listings; right-hand side ads 5 through...
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June 28, 2016

IMPACT Carries Out Mission for Veteran-Based Nonprofit

             Columbia, MD, June 28, 2016 –IMPACT Marketing & Public Relations rallied every one of its troops to roll out a comprehensive and unprecedented campaign for Veteran Health Services, Inc., a nonprofit 501(c)(3) company that will provide mental and behavioral health services to veterans and their families. The campaign is...
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angry birds marketing
May 18, 2016

Big screens, fast food, and some mad, mad Angry Birds marketing

The other night I came home to fast food boxes scattered across our kitchen table. Each was festooned with the image of a red, feathered face that I’d frequently seen on my iPhone and our children’s tablet. And the Xbox… And the laptop. On Television. T-shirts. I had seen it on graham crackers, for Pete’s...
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May 10, 2016

How to Successfully Launch an Email Newsletter

You’ve got mail. E-mail marketing is fairly easy, effective, and inexpensive when compared to other forms of marketing. However, there have been doubts about the value of email marketing as a result of our short attention spans and today’s fast-paced environment. So are you surprised to learn that email newsletters are trending again? We aren’t....
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