February 15, 2016

What are Facebook Custom Audiences?

We’ve all been a victim of an irrelevant Facebook ad – but don’t be the advertiser behind one! Let’s say you’re a single female who’s never had a child, and you see Facebook ads for baby clothes. It’s probably not a “sign,” but rather advertisers wasting their time and money by neglecting to properly target...
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February 12, 2016

IMPACT Finishes Construction on Landscaper Website

COLUMBIA, Md., February 12, 2016 – IMPACT Marketing & Public Relations unveiled a new website for GroundsCare Landscape this week. The new project served as a soft reboot for the commercial landscaping company’s previous site, and implements several new features – including a fully responsive layout and sticky navigation – with an aim to fully...
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February 11, 2016

IMPACT Marketing, Designer Audiology Make (Sound)Waves with New Website

COLUMBIA, Md., February 11, 2016 – IMPACT Marketing & Public Relations this week launched a new, fully responsive website for Highland, Md., audiology practice, Designer Audiology. Designer Audiology is the creation of Dr. Alicia D.D. Spoor, president and chief audiologist, who founded the practice with a desire to provide personable and professional hearing healthcare. Dr....
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January 21, 2016

IMPACT Marketing & PR’s Work for O’Donovan & Associates Wins PRSA Maryland Award of Excellence

COLUMBIA, Md., Dec. 21, 2015 – IMPACT Marketing & Public Relations, LLC, was recently honored by the Public Relations Society of America’s Maryland Chapter for its ongoing marketing campaigns for O’Donovan & Associates Insurance Agency (O’Donovan). IMPACT was given an Award of Excellence at PRSA MD’s annual awards dinner on Dec. 1, 2015. IMPACT has...
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January 19, 2016

4 Ways Businesses Can Maximize Twitter’s Expanded Character Limit

UPDATE: On The Today Show on March 18, Twitter’s CEO dispelled rumors about Twitter’s expanded character limit. The 140 characters are here to stay! Have you heard the news?! Twitter is hinting at expanding its infamous 140-character limit. Twitter co-founder and CEO Jack Dorsey tweeted a screenshot of text on January 5th, mentioning: “We’ve spent...
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new facebook features
December 31, 2015

Three New Facebook Features: What to Look for in the New Year

Every time I update the Facebook app on my iPhone, I read the same description: “Thanks for using Facebook! To make our app better for you, we bring updates to the App Store regularly.” The colossal social media platform makes updates to its apps at least once a week, so it is no surprise to...
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December 14, 2015

What is PPC Marketing

Pay Per Click (PPC) marketing is an internet advertising model in which ads are shown on the Search Engine Results Pages (SERPs) when someone searches on a keyword that is related to your products or services.  You pay a fee each time one of your ads is clicked (or in some cases, shown). PPC marketing...
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November 30, 2015

Top 3 Last Minute Christmas Marketing Ideas

   “What happened to November? Was I even awake during October?” Another year has passed you by and it’s already time to start untangling those Christmas lights. But 2015 is not over yet – and neither is your chance to make the most of the holiday spirit for your business; here are 3 last minute...
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how to prevent website hacking
November 23, 2015

How to Prevent Website Hacking: 4 Steps to Success

This is the final post in a four-post series about how to prevent website hacking. “The general who wins the battle makes many calculations in his temple before the battle is fought. The general who loses makes but few calculations beforehand.” —Sun Tzu, The Art of War Your Website is Under Attack—and It’s Time to Put...
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Using Google+ to Build SEO
November 23, 2015

Top Three Tips for Using Google+ to Build SEO

Last week, Google announced changes to their social media platform, Google+. Does your business have a Google+ page? It should – even if your target market is not on Google+. Why? Google+ is, obviously, run by Google – the ruler of the internet – so, of all the social media platforms, Google+ is especially helpful...
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