Blog/Insights

January 2, 2018

Why You Need to Pay for Facebook Advertising in 2018

The time could soon come in which a publisher has no choice but to pay for its desired audience on Facebook. In late October, the Social Media giant launched a split feed experiment in six...
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December 22, 2017

Your Meta Descriptions Are Not Long Enough (Anymore)

Like an elf under the cover of night, Google recently, silently, and somewhat secretly extended the length of its SERP snippets. SEO guru Moz first noticed the spike at the end of November. Yoast has...
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Google_My_Business_listing
November 22, 2017

Getting the Hang of Google My Business

Google My Business is like the Snoop Dogg (or is that Snoop Lion, or Snoopzilla?) of the Google-sphere. The online dashboard – which allows businesses and organizations to expertly manage their online presence – has...
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bob muir
August 21, 2017

“Retired” Marketer Shines a Light on Howard Community College’s Hidden Gem

  One day in 2016, after a solid 25 years spent retooling and reinvigorating franchises for real estate corporations and tutoring pioneers, Bob Muir went back to school. Since then, the “retired” businessman has been...
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August 9, 2017

How to Respond to Negative Reviews: Dos and Don’ts

Your company or brand might use social media to engage with customers, gather positive reviews, enhance brand recognition, and foster word-of-mouth marketing. But is your brand properly responding to negative reviews and comments? It may...
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July 31, 2017

With Call Tracking, There’s No Such Thing as a ‘Wrong Number’

Any idea where those calls originated? Billboards, print ads, rack cards, commercials, postcard campaigns, and Pay Per Click (PPC) ads – your company attracts attention from so many different places online and out in the...
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July 17, 2017

A Millennial Said “Post it on Your Wall” and I Took it Literally…

They probably should have been a little more specific.   Quick. Can you name your company’s number one guiding principal? Can your employees? Is there one mantra that everyone in the firm can recite without...
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June 23, 2017

Engage Consumers With Mobile-Friendly Writing

You are a phenomenal writer, just ask your mother. But are you a mobile-friendly writer? Mobile usage has long surpassed desktop, and continues to grow at an exponential rate. But although more than 80 percent of...
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IMPACT Logo Branding Party in the Pit
October 20, 2016

Make My Logo BIGGER!!

We had to laugh at ourselves a bit with this one…. As every branding consultant and graphic designer knows, it’s a rare client who doesn’t ask “Can you make my logo a little bigger?” Or...
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