Taking the Lead: MACCO Founder Drew McManigle on Turnarounds, Tinseltown, and Putting Out Business Fires
For a former aspiring actor, Drew McManigle talks a lot about dancing. Every recollection, every anecdote is dotted with the word: dance....
AI-Generated Google Ads Make Human Oversight More Important Than Ever
When Google writes your ads… things can get weird. A recent example? “We Rent Small & Large Dogs.” Take a look. ...
A Quick Heads-Up About Shady ‘Google’ Sales Emails
Lately, we’ve been hearing from clients who received emails from salespeople claiming to be connected to Google — or at least strongly...
Why ‘Captive Audience’ Advertising Sounds Better Than It Performs
If you’ve been in business long enough, you’ve probably heard pitches promising: A captive audience. Category exclusivity. Your...
Why Doing Local Service Ads Is Not “Doing Google Ads”
If you’ve been told you’re “doing Google Ads” because you’re running Local Service Ads (LSAs), we’re sorry to tell...
Your Website’s Calls to Action Are Non‑Negotiable
A local service business was in the thick of a complete website overhaul. Beautiful new layout. Sleek headers. Impressive hero imagery. ...
Will AI Help or Hide Your Pet Care Business? Stay Visible in 2026 with AI Trust Signals
Artificial intelligence is changing how people search for information, and some pet parents are starting to use it to search for local...
The Barkleigh Expo Is Back – Discover Pet Care Tools That Will Shape Success in 2026
After months of anticipation, Barkleigh Productions is bringing the Pet Boarding and Daycare Expo back to Hershey, Pennsylvania, from...
Answering an Industry’s Call: AI Receptionists for Pet Care
CEO Garret Tadlock Discusses the Rise of FetchDesk AI TL;DR: Pet care facilities across the U.S. miss an estimated 30 million phone calls...
Google is Indexing Instagram: Why That Matters and How to Make It Work for You
If you’ve been thinking your Instagram posts seem more visible lately—and wondering whether that means they’re showing up in Google...
What a Pet Care Operating System Should Actually Do: Goose CEO on the 4 Metrics That Matter
How pet counts, pricing, labor, and customer experience actually drive growth TL:DR: Most pet care software tracks everything—but helps...
‘Gotcha’ Marketing—How to Spot (and Avoid) Disreputable Digital Vendors
Duane Carey, president of IMPACT Marketing, is fired up. After building a trusted marketing company over the course of 20 years, he’s...
When You Need a Website That Works, Functionality Beats Frills Every Time
Look, we get it. We all want to use every crayon in the box. But far too often, business owners prioritize 'brand' over the bottom line to...
Fixing the Grooming Gap
Joe Zuccarello on Solving the Industry’s Shortage of Skilled Pet Pros There are actually three certainties in this world: death, taxes,...
CAPTCHA or Trap? How to Tell the Difference and Stay Safe
To err is human. We’ll just leave it at that, for now. Here’s what non-robots need to know: CAPTCHA scams are on the rise. (A big shout...
What Is a DUNS Number (and Do I Need One for Google Ads)?
Dun Dun DUNS!!! Credibility and trust are everything in today’s digital landscape, particularly in marketing. A DUNS number can be a...
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