HELP!!! I Just Screwed Up My Website!
by Duane Carey Every once in a while, a wigged-out weekend email arrives that reminds us exactly why we do things the way we do. One...
The Google Business Profile Q&A is Gone: Here’s How to Keep That Content Working
by Brittney Kinat TL;DR In late 2025, Google removed its Q&A feature from Google Business Profiles, eliminating a tool that helped...
Owning Your Digital Real Estate: The Case for Google Ads Brand Campaigns
by Coke Carey TL;DR Google Ads brand campaigns help businesses protect high-intent branded searches, control messaging,...
SEO for Pet Resorts: How to Get Found by Pet Parents Who Are Ready to Book
Most pet resorts don't struggle because they lack quality. They struggle because pet parents never find them in the first place. When...
Quality Score Explained: Does It Matter and Why?
by Jelica Domanovic TL;DR Quality Score is Google's diagnostic measure of ad quality and relevance — and it directly influences how much...
Google Ads Call Recording Settings Have Changed — Here’s Why It Matters
by Terri Hesse TL;DR On July 1, Google Ads accounts with unselected call recording settings automatically defaulted to "Yes." The...
Why More Pet Care Businesses Are Offering Financing for Dog Training
A motivated pet parent calls about training. The need is real. The intent is there. Then the price comes up — and the conversation...
Should You Let AI Run Your Google Ads?
TL;DR AI tools are increasingly being used to evaluate Google Ads accounts — by agencies, by clients, and by competitors. They're useful...
LSAs for Pet Care: What They Can Do — And What They Can’t
We field a lot of questions about Local Service Ads. Our honest answer? LSAs can have a real but limited role in a well-structured pet...
PMax for Pet Care: When It Works (and When It Doesn’t)
Performance Max campaigns can improve visibility and expand reach across Google’s full network — but they’re also one of the easiest...
Search Ads for Pet Care: When They Drive the Most Qualified Demand
Clicks are coming in. Leads are coming in. On paper, things look fine. But the inquiries don’t match your services, price shoppers...
Search Ads vs LSAs vs PMax — Which One Actually Drives Bookings?
TL;DR Search Ads are the primary driver of booked revenue because they capture high-intent demand the moment someone is ready to act....
Why Businesses Are Losing Customers Before the Click (And What to Do About It)
TL;DR Zero-click search isn’t reducing demand — it’s compressing decision-making. Customers often choose who to...
Taking the Lead: MACCO Founder Drew McManigle on Turnarounds, Tinseltown, and Putting Out Business Fires
For a former aspiring actor, Drew McManigle talks a lot about dancing. Every recollection, every anecdote is dotted with the word: dance....
AI-Generated Google Ads Make Human Oversight More Important Than Ever
When Google writes your ads… things can get weird. A recent example? “We Rent Small & Large Dogs.” Take a look. ...
A Quick Heads-Up About Shady ‘Google’ Sales Emails
Lately, we’ve been hearing from clients who received emails from salespeople claiming to be connected to Google — or at least strongly...
IMPACT Marketing & Public Relations, LLC
Want to chat? Please leave us your info
and we will get back to you ASAP!