What Is a DUNS Number (and Do I Need One for Google Ads)?
Dun Dun DUNS!!! Credibility and trust are everything in today’s digital landscape, particularly in marketing. A DUNS number can be a...
IMPACT Joins Google’s Top 3%–A Milestone 20 Years in the Making
Little ol’ IMPACT has done it again. In 2025, our team will celebrate 20 years of phenomenal digital marketing. That’s two decades of...
Google Reviews Are Disappearing—Here’s What You Should Know
Google Business Profile reviews are vanishing. We’ve fielded calls from clients whose review counts seemed to plummet without any clear...
Is Your Marketing Company Outsourcing Your Work Overseas? (If So, Have They Told You?)
It’s 2025. Do you know who’s managing your Facebook account? Let’s conduct a quick experiment. First, go to your company’s Facebook page....
4 Tips to Nail Your Google Business Profile Video Verification
Lights… Camera… Verification! Google is once again changing how they want you to verify your business. Video is now the name of the game....
Using TikTok on Your Site? Don’t Get Caught by Troubling ‘Trap and Trace’ Scheme
Well, here’s a new one. Do you have TikTok on your site? If so, and if you’re not cautious, the clock may be tick-tocking its way to an...
How to Fight Off Armies of Spam in Google Ads
The onslaught of spam in Google Ads isn’t just an inconvenience—it’s a dirty, lowdown, no-good, direct threat to your advertising and...
What You Must Know About Changing Demand for Dog Daycare
Pardon the play on words, but it’s a dog-eat-dog world out there. Daycare facilities are facing new challenges that require attention and...
Are You a Rage Clicker?
You had an appointment to make, and the sooner the better. The online allure of “Scheduling Now” was strong. But not as strong as your...
Boost Your Visibility and Build Customer Trust with Location Pages
Romantics often say it’s not the destination but the journey that matters. For businesses, it’s all about location, location, location....
What Are Backlinks and Why Are They Critical to Your SEO?
Considered by many to be the backbone of a solid SEO strategy, backlinks can significantly enhance a site's visibility and search engine...
Demand is Down and Competition is Up: A Deep Dive into Pet Care Trends and What to Do About Them
Oh, what a roller coaster it’s been! Business was terrible during COVID, phenomenal for a while thereafter, and tightened or was mixed in...
Why Google’s Market Share Matters to Your Business — and What to Do About It
If there were ever any doubt, whatsoever — Google remains the king of Internet search. I mean, it’s not even close. Recent figures from...
Don’t Take the Bait! How to Quickly Spot Spam Emails and Protect Your Business
So many clients reach out to us, wondering what they should do about emails that appear to be scams. Our answer: “Absolutely nothing –...
5 Ways to Fight Fake Google Reviews
In the wake of Google's recent crackdown on fake reviews, businesses are facing a new – and somewhat promising – landscape in online...
How Many Clicks Does It Take to Convert a Prospect to a Client?
Make no mistake: understanding and optimizing a prospect’s journey through various marketing touchpoints is crucial when converting leads...
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