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Blog/Insights

buyer-personas
April 23, 2019

How to Create Amazing Buyer Personas for Your Business

Buyer (or marketing or customer) personas are fictional representations of your company’s ideal customers. They are based on actual data and market research detailing customer demographics and online behavior, along with measured conjecture regarding their...
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content management systems
January 10, 2019

Which Content Management System is Best – WordPress or Drupal?

 Foreman vs. Ali. Batman v. Superman. Freddy vs. Jason… WordPress vs. Drupal! Hold up. WordPress vs. Drupal? Is this really what it’s come to? Can we not even develop websites without pitting the two most...
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wordpress-vulnerabilities
December 20, 2018

Warding Off WordPress Vulnerabilities

WordPress recently released its first major update in more than four years yet concerns still remain about the platform’s perceived history of vulnerabilities. And while WordPress has undoubtedly endured its share of hacks and attacks,...
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Walmart Secret Shoppers
November 21, 2018

Walmart Secret Shoppers? You Have the Wrong IMPACT.

Not only do you have the wrong IMPACT, but you also likely have a scam on your hands. We have received dozens of emails from people inquiring about a program that purportedly offers “$480 twice...
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launching a new website
October 12, 2018

Launching a New Website? Hope for the Best, Prepare for the Worst, and Dance Like Everyone’s Watching

Brace yourself when launching a new website. Things are going to go awry. Whether it’s a typo, a broken link, or an alien invasion – website launches almost never go off without a hitch—even after...
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SEO-Gurus
September 7, 2018

Beware of “Snake Oil” SEO Gurus

Google punishes scammer tactics, so beware of false promises, and protect your business with these tips to recognize and sidestep so-called SEO gurus. Has this ever happened to you? You purchase a DVD at a...
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modern web design trends
June 12, 2018

Modern Web Design Trends: Pro Tips to Revolutionize Your Website

New modern web design trends emerge every year, helping businesses improve aesthetics, tell their stories more dynamically, and earn customer trust. Because of the sheer volume of design options that crop up, however, choosing those...
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Local_Search
May 16, 2018

Harness the Power of Local Search to Keep Your Company Relevant

No pressure, but approximately 80% of your customers continue to rely on local search to find the information they need and determine what services and goods they’re going to purchase. Who will they find first...
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