Track Conversions Like Never Before with GA4’s Enhanced Features
The world of digital marketing is evolving rapidly, and so are the tools we use to measure our successes and challenges. Google Analytics...
How Leveraging National Days Can Attract New Leads
Every day is Digital Marketing Day around here. Still, throw a dart at the wall calendar and you’re sure to hit a holiday, celebration, or...
Direct from the Digital Summit: New AI Tools Promise Dynamic Content Creation
The future of content creation is here. Has your brand tapped into its potential? Our Director of Digital Marketing, Terri Hesse, recently...
Don’t “Set and Forget” Your Google Business Profile
Contrary to popular belief, your Google Business Profile is not a “set it and forget it” proposition. In today's ever-changing digital...
Pay Attention to Digital Verification That Actually Matters
Digital verification is a hot topic these days. Plenty of recent headlines have focused on a social media SNAFU that almost...
The House that Cossentino Built
IMPACT Marketing recently talked to longtime clients Wayne and Debi Cossentino, owners and operators of Howard County’s own Cossentino...
Blurry Video Content Can Throw Your Marketing Goals Out of Focus
Marketing is all about giving your target audience a clear picture of what you do and how it can benefit them. It’s hard to do when your...
Get Up to Speed with Google Updates Coming in 2023
Another year, another round of Google updates. Or two. Or three… thousand. We’re exaggerating, but there’s no question that the platform...
You Need to Deal with the Self-Fulfilling Prophecy of Recession
The new year is supposed to be a beacon of hope for brighter days and even a cosmic kick in the pants to do better and strive harder. So,...
Cheap Website Hosting Will Cost You a Fortune
Ho Ho … hosting… Sigh. Look, we hate to sound like a Grinch during the most wonderful time of the year. So, consider the following bit of...
What’s the Big Deal About Bounce Rates, Anyway?
Traditional thought regarding bounce rates is that they sound the alarm when a website isn’t working, whether as the result of irrelevant...
How to Get More Google Reviews (The Right Way)
Getting Google reviews should be easy, right? After all, if you’ve provided great service, then your customers will be happy to leave a...
How Cat Condos Can Land You in the Doghouse with Google
Algorithm May Misinterpret Keywords and Restrict Your Ad Some people say cats are finicky. And maybe that’s true. But they don’t hold a...
Don’t Ignore These 5 Words: ‘You’ve Received an Ownership Request’
Unfortunately, the opportunity for fraudulent activity continues to run rampant on the Internet. Like a good Scout, it’s best to always be...
Copyright Trolls Lurk Under a Bridge of Best Practices
Do you remember the tale of the Three Billy Goats Gruff? Neither do copyright trolls. They’re too busy busting business owners’ chops for...
Beware Google Verification Scams – and Be Vigilant
One of our long-term clients recently received a call from “Google” requesting that they verify the existence of their company to the tune...
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