Blog/Insights

website security
February 24, 2018

Will Google Label Your Website as ‘Not Secure’?

Google has never been shy about its position on website security, and recently upped the ante with its latest mandate regarding encryption. Starting with Chrome 68, set for release in July, 2018, Google will start...
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February 15, 2018

When to Use Insure, Ensure, and Assure

These are probably three of the most misused words in the English language, but it doesn’t have to be this hard! Below is a simple method to remember when/how to use the right word, so...
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February 4, 2018

Whippersnapper Makes Seasoned Marketer Feel Old (A Millennial’s Reactions to Super Bowl Ads)

I can usually get through an entire day without feeling old, but when our new intern dropped the bomb on me that he was born right around the time I was tossing my high school...
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January 2, 2018

Why You Need to Pay for Facebook Advertising in 2018

The time could soon come in which a publisher has no choice but to pay for its desired audience on Facebook. In late October, the Social Media giant launched a split feed experiment in six...
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December 22, 2017

Your Meta Descriptions Are Not Long Enough (Anymore)

Like an elf under the cover of night, Google recently, silently, and somewhat secretly extended the length of its SERP snippets. SEO guru Moz first noticed the spike at the end of November. Yoast has...
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Google_My_Business_listing
November 22, 2017

Getting the Hang of Google My Business

Google My Business is like the Snoop Dogg (or is that Snoop Lion, or Snoopzilla?) of the Google-sphere. The online dashboard – which allows businesses and organizations to expertly manage their online presence – has...
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bob muir
August 21, 2017

“Retired” Marketer Shines a Light on Howard Community College’s Hidden Gem

  One day in 2016, after a solid 25 years spent retooling and reinvigorating franchises for real estate corporations and tutoring pioneers, Bob Muir went back to school. Since then, the “retired” businessman has been...
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August 9, 2017

How to Respond to Negative Reviews: Dos and Don’ts

Your company or brand might use social media to engage with customers, gather positive reviews, enhance brand recognition, and foster word-of-mouth marketing. But is your brand properly responding to negative reviews and comments? It may...
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July 31, 2017

With Call Tracking, There’s No Such Thing as a ‘Wrong Number’

Any idea where those calls originated? Billboards, print ads, rack cards, commercials, postcard campaigns, and Pay Per Click (PPC) ads – your company attracts attention from so many different places online and out in the...
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