3 Campaign Strategies to Implement Now Before the Year Runs Off with Your Marketing

Feb 28, 2022

Didn’t we just open gifts under the tree and watch the ball drop in Times Square (or on our smartphones, at least)?

In the blink of an eye, heart-shaped boxes of chocolate and Valentine’s Day cards were picked over on the clearance shelves of Walmart, with Easter bunnies, Reese’s peanut butter eggs, and even the errant inflatable pool (yes, already) taking their place.

The point? Time is flying because, well, maybe we’re having fun – or maybe we’re too preoccupied with our jobs, or our families or any other responsibilities to notice the clock ticking. THE POINT is that if you are not currently adjusting your marketing campaigns to maximize your profits in 2022 – 2022 is going to be on the theoretical clearance shelves before you know it.

Don’t let the year run out on your marketing. Here are just 3 campaign strategies to implement now before another holiday, month, or minute passes.

  1. Leverage the Power of PPC: Certainly, traditional marketing vehicles, such as print ads or television spots, have their merits. But PayPerClick – or PPC – campaigns offer the best bang for your advertising buck, by far, by allowing you to optimize your budget with a measurable, transparent approach that almost always yields an ROI. Traditional advertising can’t claim that.

Using strategically selected keywords and phrases related to your industry and needs, PPC connects you to customers who are actively searching – like right now – for the exact services your business offers. When effectively paired with analytics to hyper-target receptive audiences, PPC empowers customers who are ready to act to do so on their terms.

Better yet, the power of real-time information is always at your fingertips. Actionable data allows you to closely monitor what is happening with your ad spend and the results you have achieved, allowing you to tweak and adjust as you go.

When coupled with tools like Trends and Analytics, Google Ads allows your digital marketing firm to analyze the popularity of top search queries in Google Search across various regions and languages. Graphs help you compare the search volume of different queries over time.  And outcomes can be predicted long before you spend a dime on a campaign that would have been a gamble just 20 years ago.

  1. Be vigilant with video: You’ve heard the phrase “content is king.” Well, in 2022 – the supreme leader continues to be video, as it is easily accessed, digested, and – perhaps most importantly – remembered by consumers. Society’s 24-hour online existence, paired with the prolific nature of social media makes video a viable and versatile way to tell your brand’s story and share it instantaneously with a receptive audience. Even Instagram, once known primarily as a photo-sharing app, made the switch last year. And, when you optimize your video content using SEO, you can ensure your efforts rank on Search Engine Results Pages, like Google’s, as well as the preeminent video-sharing social media platform, YouTube.
  2. Take SEO Seriously: Now’s a good time to conduct a thorough SEO audit of your website and use the resulting data to improve your search engine rankings and conversions. Implement simple keywords that cater to your customers’ needs, and tailor your site and its content to them. It may sound simple enough, but Google has always and will always be a swiftly moving target, with algorithm changes occurring on average 600 times a year. You can’t beat the system*, but you can work within it to draw attention to your brand. Improving user experience by maximizing Core Web Vitals, and embodying the EAT principle (expertise, authority, and trustworthiness) can put your SEO over the top. Everything Google ranks for falls under the EAT umbrella, by the way. So be sure your site is regularly updated with beneficial, high-quality content; backlinks from reputable websites; and thorough contact details.

Yes, things are moving fast. They always do. But there’s still time to make effective changes. Start with the above campaign strategies to implement now, and if the time crunch gets too crunchy – seek the assistance of a professional marketer. Our team can offer some insights if and when you’re ready to chat.

*Please – if you ever encounter a marketing company that says they can outsmart Google, trick Google, or implement gray-hat tactics to get around the algorithms, run like hell! And don’t look back.

Lisa Brousseau

Digital Marketing Specialist

IMPACT Marketing & Public Relations, LLC

IMPACT Marketing & Public Relations, LLC

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