Getting Google reviews should be easy, right? After all, if you’ve provided great service, then your customers will be happy to leave a review. Unfortunately, it’s not always that simple. Research shows that customers who had a positive experience with a business would most likely leave a review if asked. The question is: would they take time to leave a review without being prompted?
That’s why it’s so important to learn how to request new Google reviews from your customers the right way. Keep reading to find out how.
1. Pick the Right Time to Ask
If you wait until after your customer has left your store or office, they’re likely to forget to leave you a review by the time they get home and sit down at their computer. Instead, try to ask for a review while they’re still in your store or office. That way, you can remind them what a great experience they had and how much you appreciate their business.
2. Be Personal
When you ask for a review, make sure to personalize your request. Thanks to technology, it’s now easier than ever to collect customer data such as names and purchase history — so there’s no excuse for generic requests. Addressing your customer by name will make them feel valued and more likely to leave a positive review.
3. Keep Things Short and Sweet
Nobody likes feeling like they’re being sold to — so when you ask for a review, make sure to keep your request brief and to the point. Simply say something like, “Would you mind taking a quick moment to write a review on Google? We would really appreciate it!”
4. Make It Easy for Them
The easier you make it for your customers to leave a review, the more likely they are to do it. So, make sure you provide them with a link directly to your Google listing (you can find this by searching for your business on Google). That way, all they have to do is click on the link and start writing—no muss, no fuss. You can even include the link in an email or text message so they can leave a review from their phone while they’re on the go.
5. Make it easy for YOU
It’s important to mention – you can also make requesting reviews easier on yourself with reputation management software. These packages are incredibly effective at monitoring your company’s online reviews across different websites, allowing you to strategize and respond to customer concerns and issues as they come up. They can also help you garner new positive reviews. Ask your digital marketing partner what software tools they recommend.
Requesting Google reviews may seem like a daunting task—but it doesn’t have to be! By following these simple tips, you can encourage more of your customers to leave feedback—and help improve your business’s online presence at the same time.
The IMPACT team has plenty of digital marketing tips to keep you generating new leads and business. Reach out and let us know how we can help.
