The House that Cossentino Built
IMPACT Marketing recently talked to longtime clients Wayne and Debi Cossentino, owners and operators of Howard County’s own Cossentino...
Blurry Video Content Can Throw Your Marketing Goals Out of Focus
Marketing is all about giving your target audience a clear picture of what you do and how it can benefit them. It’s hard to do when your...
Get Up to Speed with Google Updates Coming in 2023
Another year, another round of Google updates. Or two. Or three… thousand. We’re exaggerating, but there’s no question that the platform...
You Need to Deal with the Self-Fulfilling Prophecy of Recession
The new year is supposed to be a beacon of hope for brighter days and even a cosmic kick in the pants to do better and strive harder. So,...
Cheap Website Hosting Will Cost You a Fortune
Ho Ho … hosting… Sigh. Look, we hate to sound like a Grinch during the most wonderful time of the year. So, consider the following bit of...
What’s the Big Deal About Bounce Rates, Anyway?
Traditional thought regarding bounce rates is that they sound the alarm when a website isn’t working, whether as the result of irrelevant...
How to Get More Google Reviews (The Right Way)
Getting Google reviews should be easy, right? After all, if you’ve provided great service, then your customers will be happy to leave a...
How Cat Condos Can Land You in the Doghouse with Google
Algorithm May Misinterpret Keywords and Restrict Your Ad Some people say cats are finicky. And maybe that’s true. But they don’t hold a...
Don’t Ignore These 5 Words: ‘You’ve Received an Ownership Request’
Unfortunately, the opportunity for fraudulent activity continues to run rampant on the Internet. Like a good Scout, it’s best to always be...
Copyright Trolls Lurk Under a Bridge of Best Practices
Do you remember the tale of the Three Billy Goats Gruff? Neither do copyright trolls. They’re too busy busting business owners’ chops for...
Beware Google Verification Scams – and Be Vigilant
One of our long-term clients recently received a call from “Google” requesting that they verify the existence of their company to the tune...
The Most Important Marketing Tactic? Making Sure Your Website Stays ‘On’
What is the single most important marketing tactic you can do to help your business succeed? Keep your website from going dark! Believe it...
What To Do If Your Google Ads Account Gets Suspended
If you have ever had a Google Ads account suspended, you know the fear, panic, and confusion that sets in when you see the message in your...
How to Use QR Codes in Marketing Effectively While Avoiding Pitfalls
QR codes made a big comeback during the pandemic. A nationwide emphasis on hands-free interaction led to their resurgence – and soon they...
Pay Close Attention to the Top 3 Google Ad Priorities of 2022
Google is at it again. After two years of pandemic-fueled changes to the ways consumers think and act, the tech giant is once again...
3 Campaign Strategies to Implement Now Before the Year Runs Off with Your Marketing
Didn’t we just open gifts under the tree and watch the ball drop in Times Square (or on our smartphones, at least)? In the blink of an...
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