The Most Important Marketing Tactic? Making Sure Your Website Stays ‘On’
What is the single most important marketing tactic you can do to help your business succeed? Keep your website from going dark! Believe it...
What To Do If Your Google Ads Account Gets Suspended
If you have ever had a Google Ads account suspended, you know the fear, panic, and confusion that sets in when you see the message in your...
How to Use QR Codes in Marketing Effectively While Avoiding Pitfalls
QR codes made a big comeback during the pandemic. A nationwide emphasis on hands-free interaction led to their resurgence – and soon they...
Pay Close Attention to the Top 3 Google Ad Priorities of 2022
Google is at it again. After two years of pandemic-fueled changes to the ways consumers think and act, the tech giant is once again...
3 Campaign Strategies to Implement Now Before the Year Runs Off with Your Marketing
Didn’t we just open gifts under the tree and watch the ball drop in Times Square (or on our smartphones, at least)? In the blink of an...
How to Vie for Search Engine Top Spots Using Video SEO
More and more businesses are learning how to leverage the power of video production to reach new customers. If you go through the effort...
Flex Creative Muscles and Find New Leads with TikTok Advertising
Sometimes we simply need to challenge others to a 30-second dance-off. And TikTok is always there for us. From the viral pasta recipe to...
Email Marketers: Optimize Now to Avoid iOS 15 Update Rough Patches
Apple recently raised marketing eyebrows once again with the mention of privacy protections set to accompany iOS 15 (as well as iPadOS 15,...
Google’s Image Extensions for PPC Ads Help Your Customers Get the Picture
Is a picture worth a thousand words? That’s how the saying goes, at least. One thing’s for sure, the right picture could be worth...
Make the Most Out of Your Display Ad Campaigns with these 4 Pro Tips
For business owners who are just boarding the digital marketing train, differentiating between your SEOs and your SERPs, or CTRs and CPAs,...
You Should Have Done These 6 Things Already to Respond to iOS 14 Facebook Advertising Changes
Apple unveiled iOS 14 earlier this month, unleashing brand new emojis, cool new ways to unlock your phone while masked, and a tidal wave...
Google is Changing the Game (Again) with Core Web Vitals – Improve Your Site’s Page Experience Now
Update 5/25/21: Originally, we were anticipating the updates to launch in May, but Google has pushed back these updates to launch in...
Upgrade Your Home Workspace and Get Ready for Your Close-Up
Show of hands: how many of us ever imagined in mid-March that by summer’s end, we would single-handedly be producing our own morning,...
Are Google’s Auto-Generated Video Ads the Next Big Thing?
Auto-generated video ads are popping up in advertiser accounts, cobbled together using the ads’ existing image and text assets. Get ready...
Weekly Client Update #8 During COVID Crisis
Greetings! As we prepare to start another week, the country is in a state of flux that combines equal parts excitement and apprehension....
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