Is there any lingering doubt that a website is a company’s most critical marketing tool?
Your website is the welcome mat at your door. It’s the first impression prospects will latch onto, and the source of information the majority of potential customers will reference before making a decision to buy a product or utilize a service.
It’s important to get it right.
The good news is that redesigning your website is typically less expensive than creating a site from top to bottom. That being said, there are still many factors to consider that affect the ultimate cost of a website redesign.
Here are the top four:
- Hiring a Web Design Team
Outsourcing your redesign will likely be the primary cost associated with your new website.
Don’t settle for the lowest price. Do your research. Seek referrals. Schedule consultations.
Only an experienced marketing team can expertly manipulate copy and imagery to generate the interest and leads that will lead to conversions. Not only that, but they will be able to ensure your site is responsive and mobile-friendly, providing a positive experience across all platforms and screens.
- Charting a Course of Action
Launching a successful website requires a thorough game plan. Multiple stages are involved, from consultations and brainstorming sessions to strategy development. Testing, content creation, feedback, and revisions ultimately follow, with each step along the way incurring its own costs.
Search Engine Optimization, too, is a critical component ensuring your website is as appealing to search engines as it is your visitors. Whether the web design team you hire creates the site with SEO in mind, or simply ports your existing SEO over to the new site, expect an investment of time and money.
In short, the more detailed the design process, the higher the price tag. It’s a small price to pay, however, for the number of benefits your new website will yield.
- Ensuring Expert Functionality
Advanced features such as forums or expansive calendars can certainly tack dollars and cents onto the cost of a website redesign.
Third party systems, too, such as e-commerce integration, will carry an added expense based on the inherent level of difficulty. Building a connection from scratch, obviously, is a more costly endeavor.
Before getting started, think long and hard about the functionality you truly need, compared to the bells & whistles you would simply enjoy. This will give the web design company you hire a better idea on how to proceed with the project.
- Content creation
Content includes everything from copy to images to video. It is not only one the most time-consuming elements of building a site, but it is absolutely crucial to building your brand.
Copywriting for a website is no easy feat – it involves the creation and promotion of high-quality content that turns your prospects into customers. Quality web copy inspires, engages, and converts, all while being clever, concise, and easy to process.
Estimate 2-4 hours per page of copy – including revisions – dependent upon the subject and importance. If you have a sizeable website, costs can quickly mount. On the other hand, firms attempting to write successful copy by themselves often find the task an uphill battle. Corrections and revisions on the back end can add significant delays to a project, not to mention subpar results.
Your website will rise and fall on the caliber of its imagery, however. Dull, unattractive sites are anathema to paying customers. Photo and video shoots require advanced prep time and the unique skills of a professional.
It’s not exactly cheap, but it is essential. Particularly when you consider stats like this:
Including video on landing pages can increase your
conversion rates by 80%.
High-definition stock photos from online vendors are an option, and there are many outlets to choose from. These, too, are associated with subscriptions and fees.
IMPACT Marketing & PR has redesigned websites for hundreds of esteemed clients from diverse backgrounds. We typically use WordPress as the foundation to custom-tailor sites for any industry or need. We understand how to make your website aesthetically engaging, while ensuring that SEO, crowd-pleasing copy, and functionality are all part of the cost-effective plan. Reach out to us today to learn more.