Blog Archives - IMPACT Marketing and Public Relations

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Why You? The Pet Care Differentiators That Actually Matter

Aug 24, 2026

Guess what. Pet parents aren't buying boarding or daycare services. They're buying the answer to one question they rarely say out loud:...

Aug 24, 2026

by Coke Carey TL;DR: Google Ads is excellent at tracking online conversions — form fills, purchases, clicks. But the moment a high-value...

Aug 4, 2026

by Duane Carey Every once in a while, a wigged-out weekend email arrives that reminds us exactly why we do things the way we do. One...

Jul 22, 2026

by Brittney Kinat TL;DR In late 2025, Google removed its Q&A feature from Google Business Profiles, eliminating a tool that helped...

Jul 16, 2026

by Coke Carey TL;DR Google Ads brand campaigns help businesses protect high-intent branded searches, control messaging,...

Jul 15, 2026

Most pet resorts don't struggle because they lack quality. They struggle because pet parents never find them in the first place. When...

Jul 14, 2026

by Jelica Domanovic TL;DR Quality Score is Google's diagnostic measure of ad quality and relevance — and it directly influences how much...

Jul 14, 2026

by Terri Hesse TL;DR On July 1, Google Ads accounts with unselected call recording settings automatically defaulted to "Yes." The...

Jun 22, 2026

A motivated pet parent calls about training. The need is real. The intent is there. Then the price comes up — and the conversation...

Jun 5, 2026

TL;DR AI tools are increasingly being used to evaluate Google Ads accounts — by agencies, by clients, and by competitors. They're useful...

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