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Blog
May 14, 2021

You Should Have Done These 6 Things Already to Respond to iOS 14 Facebook Advertising Changes

Apple unveiled iOS 14 earlier this month, unleashing brand new emojis, cool new ways to unlock your phone while masked, and a tidal wave of controversy surrounding privacy policies. If you’re a small business currently running Facebook ads, you’ll want to pay close attention to the resulting iOS 14 Facebook advertising changes, as they have...
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core-web-vitals
March 18, 2021

Google is Changing the Game (Again) with Core Web Vitals – Improve Your Site’s Page Experience Now

Update 5/25/21: Originally, we were anticipating the updates to launch in May, but Google has pushed back these updates to launch in mid-June. Google is launching another algorithm update this May that will include Core Web Vitals as a ranking signal. Simply put, core web vitals are the standards that determine whether your web pages...
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home-workspace
November 13, 2020

Upgrade Your Home Workspace and Get Ready for Your Close-Up

Show of hands: how many of us ever imagined in mid-March that by summer’s end, we would single-handedly be producing our own morning, afternoon, and occasionally late-night shows from our basements? And yet here we are – trained production assistants (and on-screen talent!) And for some of us, the show must go on, at least...
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auto-generated-video-ads
September 4, 2020

Are Google’s Auto-Generated Video Ads the Next Big Thing?

Auto-generated video ads are popping up in advertiser accounts, cobbled together using the ads’ existing image and text assets. Get ready for another new movement over at the Google Responsive Display Ads (RDA) department. Resembling slideshows in execution, the unique video feature nonetheless is poised to provide advertisers with added exposure and increased performance. Most importantly,...
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May 17, 2020

Weekly Client Update #8 During COVID Crisis

Greetings! As we prepare to start another week, the country is in a state of flux that combines equal parts excitement and apprehension. People are desperate to get back to work and a semblance of the old normal. At IMPACT, we’re seriously considering a new normal of operating without a traditional office or with a...
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May 10, 2020

Weekly Client Update #7 During COVID Crisis

Happy Mother’s Day to all the moms out there! I hope you got to spend some quality time relaxing today. I have several interesting items for you this week. PPP Loan Forgiveness Calculator I know many of you did the PPP loan. Here is a nice, downloadable calculator for your use thanks to Craig Cody,...
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May 3, 2020

Weekly Client Update #6 During COVID Crisis

Greetings! With lots of caveats and crossed-fingers, it looks like we might be seeing the beginning of the end of the mass shutdowns around the country. Let’s hope that the initial, limited re-openings do not yield a spike in new cases or hospitalizations. If the first phase goes well, we should be in good shape...
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April 27, 2020

Weekly Client Update #5 During COVID Crisis

Greetings! It’s a cold and rainy day in Maryland today but I’m very productive preparing for a hectic week. One of the items on my agenda is an event Thursday morning in which I’m moderating a legislative forum with state lawmakers for the Howard County Chamber of Commerce. You can bet I’ll ask them about...
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April 26, 2020

Weekly Client Update #4 During COVID Crisis

This is the second week that I’ve done this on Sunday and I think I’ll continue this way. It’s nice to first reflect on the week and be sure I’ve sifted through all the various things I’ve read and seen. Short email this week: Accounting for PPP Loans My peer group for marketing agency owners...
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April 17, 2020

Weekly Client Update #3 During COVID Crisis

I hope everyone has had a peaceful Easter, Passover, and Ramadan season in the midst of continued upheaval to most aspects of our lives. I’m sharing (with permission) some interesting data from one of our clients to demonstrate what we’re seeing, overall, in the realm of search: a) search is decidedly down for “luxury” purchases,...
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