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launching a new website
October 12, 2018

Launching a New Website? Hope for the Best, Prepare for the Worst, and Dance Like Everyone’s Watching

Brace yourself when launching a new website. Things are going to go awry. Whether it’s a typo, a broken link, or an alien invasion – website launches almost never go off without a hitch—even after the most thorough QA process. So make your peace with it, assemble a stellar support team, develop contingency plans, and...
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SEO-Gurus
September 7, 2018

Beware of “Snake Oil” SEO Gurus

Google punishes scammer tactics, so beware of false promises, and protect your business with these tips to recognize and sidestep so-called SEO gurus. Has this ever happened to you? You purchase a DVD at a flea market for a movie that just arrived in theaters last week. It was only five bucks, though! And the...
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modern web design trends
June 12, 2018

Modern Web Design Trends: Pro Tips to Revolutionize Your Website

New modern web design trends emerge every year, helping businesses improve aesthetics, tell their stories more dynamically, and earn customer trust. Because of the sheer volume of design options that crop up, however, choosing those that are a good fit for your website can be a daunting, often overwhelming, prospect. To help, we’ve perused the...
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Local_Search
May 16, 2018

Harness the Power of Local Search to Keep Your Company Relevant

No pressure, but approximately 80% of your customers continue to rely on local search to find the information they need and determine what services and goods they’re going to purchase. Who will they find first – you, or one of your competitors? Search engines like Google turn to a number of different sources to gather...
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April 17, 2018

7 Tried-and-True Blogging Tips for Content Marketing Newbies

You say you’re new to this blogging thing and it’s freaking you out? We understand. It’s a daunting prospect being entrusted with a company’s digital success. But you’ve come to the right blog. In any given month, our team writes more than a dozen blogs – not only for ourselves, but for a roster of...
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mobile phones
March 15, 2018

4 Reasons Why You Shouldn’t Ignore Responsive Web Design

If your website is not catering to mobile users, you’re missing out on a majority of your potential customers. Mobile usage is no longer an exception. In 2018, it is absolutely the rule. And playing by this particular rule requires all businesses, large and small, to implement responsive website design (RWD). Responsive design refers to...
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website security
February 24, 2018

Will Google Label Your Website as ‘Not Secure’?

Google has never been shy about its position on website security, and recently upped the ante with its latest mandate regarding encryption. Starting with Chrome 68, set for release in July, 2018, Google will start marking all HTTP sites as “Not Secure.” If you haven’t been inspired to take action yet, listen up – this...
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February 15, 2018

When to Use Insure, Ensure, and Assure

These are probably three of the most misused words in the English language, but it doesn’t have to be this hard! Below is a simple method to remember when/how to use the right word, so that your credibility as a writer or subject matter expert does not needlessly suffer. Insure First and foremost, it’s almost...
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February 4, 2018

Whippersnapper Makes Seasoned Marketer Feel Old (A Millennial’s Reactions to Super Bowl Ads)

I can usually get through an entire day without feeling old, but when our new intern dropped the bomb on me that he was born right around the time I was tossing my high school graduation cap in the air, I felt more than a little deflated. During our casual debate about whether the branding...
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