Category

Blog
auto-generated-video-ads
September 4, 2020

Are Google’s Auto-Generated Video Ads the Next Big Thing?

Auto-generated video ads are popping up in advertiser accounts, cobbled together using the ads’ existing image and text assets. Get ready for another new movement over at the Google Responsive Display Ads (RDA) department. Resembling slideshows in execution, the unique video feature nonetheless is poised to provide advertisers with added exposure and increased performance. Most importantly,...
Read More
May 17, 2020

Weekly Client Update #8 During COVID Crisis

Greetings! As we prepare to start another week, the country is in a state of flux that combines equal parts excitement and apprehension. People are desperate to get back to work and a semblance of the old normal. At IMPACT, we’re seriously considering a new normal of operating without a traditional office or with a...
Read More
May 10, 2020

Weekly Client Update #7 During COVID Crisis

Happy Mother’s Day to all the moms out there! I hope you got to spend some quality time relaxing today. I have several interesting items for you this week. PPP Loan Forgiveness Calculator I know many of you did the PPP loan. Here is a nice, downloadable calculator for your use thanks to Craig Cody,...
Read More
May 3, 2020

Weekly Client Update #6 During COVID Crisis

Greetings! With lots of caveats and crossed-fingers, it looks like we might be seeing the beginning of the end of the mass shutdowns around the country. Let’s hope that the initial, limited re-openings do not yield a spike in new cases or hospitalizations. If the first phase goes well, we should be in good shape...
Read More
April 27, 2020

Weekly Client Update #5 During COVID Crisis

Greetings! It’s a cold and rainy day in Maryland today but I’m very productive preparing for a hectic week. One of the items on my agenda is an event Thursday morning in which I’m moderating a legislative forum with state lawmakers for the Howard County Chamber of Commerce. You can bet I’ll ask them about...
Read More
April 26, 2020

Weekly Client Update #4 During COVID Crisis

This is the second week that I’ve done this on Sunday and I think I’ll continue this way. It’s nice to first reflect on the week and be sure I’ve sifted through all the various things I’ve read and seen. Short email this week: Accounting for PPP Loans My peer group for marketing agency owners...
Read More
April 17, 2020

Weekly Client Update #3 During COVID Crisis

I hope everyone has had a peaceful Easter, Passover, and Ramadan season in the midst of continued upheaval to most aspects of our lives. I’m sharing (with permission) some interesting data from one of our clients to demonstrate what we’re seeing, overall, in the realm of search: a) search is decidedly down for “luxury” purchases,...
Read More
April 17, 2020

Weekly Client Update #2 During COVID Crisis

Here are some items for your information and consideration. We’re excited that Google announced that it will be giving credits to small- and medium sized businesses (SMBs) with existing Google Ads accounts. Here’s what we know: Google will provide $340 million in Google Ads credits available to all SMBs Credits will appear on the user’s Ads...
Read More
April 17, 2020

Weekly Client Update #1 During COVID Crisis

We’ve made it through another week! It sounds like we will need to hunker down for at least several more weeks in most parts of the country, so I hope that you and your families & teams are settling into a nice routine. We are all getting a ton of resources and unsolicited advice in...
Read More
team-building-activities-while-social-distancing
April 14, 2020

Try These Top Team Building Activities While Social Distancing

On Thursday, March 26, two weeks after the pandemic was declared, our team of merry marketers sat down to happy hour and raised a drink to the phenomenal work we’ve accomplished in spite of current circumstances. Twelve local watering holes hosted the shindig – secluded corners of our individual homes where the drinks poured freely...
Read More
1 2 3 10