TL;DR AI tools are increasingly being used to evaluate Google Ads accounts — by agencies, by clients, and by competitors. They're useful...
Should You Let AI Run Your Google Ads?
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LSAs for Pet Care: What They Can Do — And What They Can’t
TL;DR Google Search Ads are the foundation of any effective pet care marketing strategy — and for most businesses, they’re where the...
PMax for Pet Care: When It Works (and When It Doesn’t)
TL;DR Performance Max can be a valuable part of a pet care Google Ads strategy — but only when the foundation is in place. Strong...
Search Ads for Pet Care: When They Drive the Most Qualified Demand
TL;DR Search ads for pet care are most effective when intent is high and timing matters. They drive the most qualified demand when pet...
Search Ads vs LSAs vs PMax — Which One Actually Drives Bookings?
TL;DR Search Ads are the primary driver of booked revenue because they capture high-intent demand the moment someone is ready to act....
Why Businesses Are Losing Customers Before the Click (And What to Do About It)
TL;DR Zero-click search isn’t reducing demand — it’s compressing decision-making. Customers often choose who to...
Taking the Lead: MACCO Founder Drew McManigle on Turnarounds, Tinseltown, and Putting Out Business Fires
For a former aspiring actor, Drew McManigle talks a lot about dancing. Every recollection, every anecdote is dotted with the word: dance....
AI-Generated Google Ads Make Human Oversight More Important Than Ever
When Google writes your ads… things can get weird. A recent example? “We Rent Small & Large Dogs.” Take a look. ...
A Quick Heads-Up About Shady ‘Google’ Sales Emails
Lately, we’ve been hearing from clients who received emails from salespeople claiming to be connected to Google — or at least strongly...
Why ‘Captive Audience’ Advertising Sounds Better Than It Performs
If you’ve been in business long enough, you’ve probably heard pitches promising: A captive audience. Category exclusivity. Your...
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