After months of anticipation, Barkleigh Productions is bringing the Pet Boarding and Daycare Expo back to Hershey, Pennsylvania, from...
The Barkleigh Expo Is Back – Discover Pet Care Tools That Will Shape Success in 2026
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Answering an Industry’s Call
CEO Garret Tadlock Discusses the Rise of FetchDesk AI Before FetchDesk AI—a burgeoning AI receptionist offering 24/7 call answering and...
Google is Indexing Instagram: Why That Matters and How to Make It Work for You
If you’ve been thinking your Instagram posts seem more visible lately—and wondering whether that means they’re showing up in Google...
Don’t Take the Bait! How to Quickly Spot Spam Emails and Protect Your Business
So many clients reach out to us, wondering what they should do about emails that appear to be scams. Our answer: “Absolutely nothing –...
5 Ways to Fight Fake Google Reviews
In the wake of Google's recent crackdown on fake reviews, businesses are facing a new – and somewhat promising – landscape in online...
How Many Clicks Does It Take to Convert a Prospect to a Client?
Make no mistake: understanding and optimizing a prospect’s journey through various marketing touchpoints is crucial when converting leads...
HELP! MY PHONE NUMBER IS WRONG! (Nope, It’s Just Call Tracking – All is Well)
There are a few absolutes in this world when it comes to telephones: Stevie Wonder just called to say he loves you. Tommy Tutone’s got...
How Privacy-Led Marketing Makes Noncompliance a Non-Issue
In their “Privacy-Led Marketing Handbook: The Actually Actionable Guide to Privacy Regulations for Marketers,” authors Nabeel Keblawi and...
Track Conversions Like Never Before with GA4’s Enhanced Features
The world of digital marketing is evolving rapidly, and so are the tools we use to measure our successes and challenges. Google Analytics...
The House that Cossentino Built
IMPACT Marketing recently talked to longtime clients Wayne and Debi Cossentino, owners and operators of Howard County’s own Cossentino...
IMPACT Marketing & Public Relations, LLC
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