Oh, what a roller coaster it’s been! Business was terrible during COVID, phenomenal for a while thereafter, and tightened or was mixed in...
If there were ever any doubt, whatsoever — Google remains the king of Internet search. I mean, it’s not even close. Recent figures from...
So many clients reach out to us, wondering what they should do about emails that appear to be scams. Our answer: “Absolutely nothing –...
In the wake of Google's recent crackdown on fake reviews, businesses are facing a new – and somewhat promising – landscape in online...
Make no mistake: understanding and optimizing a prospect’s journey through various marketing touchpoints is crucial when converting leads...
There are a few absolutes in this world when it comes to telephones: Stevie Wonder just called to say he loves you. Tommy Tutone’s got...
In their “Privacy-Led Marketing Handbook: The Actually Actionable Guide to Privacy Regulations for Marketers,” authors Nabeel Keblawi and...
The world of digital marketing is evolving rapidly, and so are the tools we use to measure our successes and challenges. Google Analytics...
IMPACT Marketing recently talked to longtime clients Wayne and Debi Cossentino, owners and operators of Howard County’s own Cossentino...
Ho Ho … hosting… Sigh. Look, we hate to sound like a Grinch during the most wonderful time of the year. So, consider the following bit of...
