COLUMBIA, MD., December 16, 2019 – Columbia Human Resources consulting firm impactHR recently sought IMPACT’s assistance with a website redesign.
The client’s former website featured limited copy, so expanding the copy was a primary goal of the new website. To implement best practices, the impactHR staff penned additional copy, which the IMPACT Marketing team then simplified for mobile friendliness and enhanced for Search Engine Optimization (SEO). This useful content was added to the home page and individual service pages.
A full redesign was initiated to upgrade some web design elements that were beginning to show their age. The result was a new, responsive site that fully captures the purpose and drive of impactHR: help companies maximize the performance of their employees, while maintaining regulatory compliance.
Below are some pictures of their old site (left) and the newly designed site (right):