Avena Contracting is known to exercise meticulous attention to detail when providing drywall, acoustical ceiling installation, metal framing, carpentry, and more for its myriad commercial business clients.
President Frank Avena desired that same level of scrutiny when it came time to revive the venerated company’s website. He turned to IMPACT Marketing & PR for the assist.
A full redesign was initiated to address and improve upon aesthetic and functional aspects of the site. As part of the overhaul, navigation was streamlined to allow clients to quickly and easily locate the exact services they need, while photo galleries were implemented to more efficiently showcase the company’s impressive and far-reaching portfolio of work.
New copy was written to provide expanded details on services provided. “Our Work” pages were also retooled for clarity and consistency across projects.
Capping off the redesign were the additions of an online employment application, as well as all new video testimonials from satisfied customers.
The completed site launched in February 2020, and was well-received by the Avena team, its partners, and its clients.
Below are some pictures of their old site (left) and the newly designed site (right):