32009-11-12: The Public Relations Society of America announced its Best in Maryland Award winners on October 6, 2009 and IMPACT’s Duane Carey took on of the honors. The annual competition, which pits Maryland’s marketing and public relations (PR) firms against each other, is judged by PR professionals in other states. IMPACT won an Award of Excellence in the “Marketing Communications” category for Mr. Carey’s work on behalf of Baxley Realty in Columbia. The winning “Own Your Bricks” campaign was designed to boost awareness of a high-end office condo building for Baxley Development, Inc. A hallmark of the program was the mailing of mini bricks to 1,000 hyper-targeted prospects to drive them to their own personalized web pages at www.OwnYourBricks.com. This approach was supplemented by a wider-reaching campaign of television commercials, print ads, story placements, and event marketing. Each tactic helped answer the question “Why is it foolish to lease your office space instead of purchasing it?” Over 40% of the targets responded to the mailing.
This same campaign was also awarded a MarCom Gold Award by the Association of Marketing and Communications Professionals. The MarCom Awards is an international awards competition recognizing creative excellence in marketing and communication programs and materials.