Collateral is the collection of media – printed or digital – that is used to support the sales of a product or service. It’s a company’s or non-profit organization’s way of familiarizing clients and consumers with your brand, and can provide a detailed snapshot of your mission in any number of formats, from newsletters to Power Point presentations, web content, fliers, fact sheets, and more.
When considering collateral options, professional composition is essential to ensure that your story and your brand are conveyed clearly and consistently to employees, investors, and existing and potential clientele.
The copywriting team at IMPACT Marketing & Public Relations can help with our marketing collateral writing services.
Often, a piece of collateral may be the first encounter a prospect has with your brand. So whether we’re composing a client letter designed to introduce a new product or service, or designing a tri-fold brochure detailing the ins-and-outs of your organization and its philosophy, our marketing collateral writing services are enacted with one goal in mind: to help you put your best foot forward.
At its core, marketing collateral writing is intended to tell your story. With the help of IMPACT Marketing & Public Relations, you can count on a happily ever after.
From business cards to one-sheets to electronic media, we’ve got you covered. Unlike many marketing companies, IMPACT Marketing and Public Relations has a full-time, in-house, professional copywriter on staff. Contact us to discuss our marketing collateral writing capabilities, or to discuss any of our other marketing services.
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