Since 1981, McHale Landscape Design has crafted more than 250 award-winning gardens and living spaces throughout Maryland and Virginia, thanks to a talented, in-house crew of carpenters, masons, designers, and horticulturalists who involve each client as an integral part of the team, while implementing the firm’s signature design-build plan with each project.
As McHale’s legacy of high-end design-build work continued to grow, a proper online showcase became exceedingly necessary.
In 2014, IMPACT Marketing & Design was called in to shed some light on the subject.
To spotlight McHale’s extensive body of work, IMPACT launched a complete website overhaul featuring responsive design, easy navigation, and an impressive project portfolio populated with gorgeous photos taken on-site throughout Maryland, Virginia, and Washington, D.C.
IMPACT composed 35 pages of new copy for the site, each incorporating focus keywords chosen to boost Search Engine Optimization (SEO).
Emphasis also was placed on McHale’s social media presence, with the company’s Facebook page reorganized, retooled, and redesigned. IMPACT’s copywriters assumed posting responsibilities, in addition to monthly, ongoing blogging duties.
Monthly analytics monitoring and pay per click campaigns were also instituted.
IMPACT continues to provide ongoing blogging, social media management, and media relations services for McHale Landscape Design, which recently won a 2016 Design Excellence Award for Hardscape from Annapolis Home Magazine.