IMPACT Unveils Updated Website for the F & F Concrete Corporation

Jun 17, 2014

2014-06-17: IMPACT proudly unveils its new website for The F & F Concrete Corporation.

Based in Plantsville, Connecticut, F & F provides ready-mix concrete, colored concrete, fiber-reinforced concrete and concrete admixtures for commercial and residential projects.

The company was founded in 1953 by two friends, Ralph Forgione and Jack Foley. 61 years later, F & F is still going strong. Now in its third generation as a family-run business, the concrete company has grown to become a 23-truck, central dispatch operation with 40 employees.

“We love to work with family-owned businesses, and this is no exception,” said Duane Carey, IMPACT’s owner and president. “It’s companies like F & F – literally – that built America, and we’re always privileged to support them in that pursuit.”

The new website’s mix of color and black-and-white photos pays homage to F & F’s history while also communicating its commitment to 21st century initiatives such as environmental sustainability.

Through easily navigable drop-down menus and clearly written copy, the new site conveys not only the company’s concrete offerings but also its industry expertise and dedication to local philanthropic efforts.

Lisa Brousseau

Digital Marketing Specialist

IMPACT Marketing & Public Relations, LLC

IMPACT Marketing & Public Relations, LLC

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