Director of Strategic Marketing
As Director of Strategic Marketing, Traci guides IMPACT’s clients by optimizing the mix of branding, lead generation, and digital marketing for the most efficient and effective approach. Traci managed brands such as McDonald’s & Marriott at large ad agencies, before going client-side to manage Discovery Channel & Science Channel marketing. She operated Move Forward Marketing for 10 years prior to merging with IMPACT after collaborating with us for several years. Traci is a graduate of Penn State University.
When not crushing it at marketing, Traci enjoys playing tennis, spending time with her husband and two teenagers, and chasing around two very crazy Labradors.