After just one month, Cosmic Canine achieved a 146% increase in leads. After two, the company experienced yet another 140% increase!
About Cosmic Canine
Cosmic Canine, founded by dog enthusiast Maya Jedlicka in 2017, offers out-of-this-world care for dogs in the Dallas-Fort Worth metro area. Specializing in comprehensive obedience training – the heart and soul of Cosmic Canine – as well as overnight boarding and daycare solutions, the pet resort prides itself on a dedication to dogs and their well-being.
In June 2023, following a recent expansion of the business, Maya reached out to IMPACT seeking vital leads in anticipation of the challenging fall months ahead.
On June 16, IMPACT launched a series of improvements to Cosmic Canine’s Google Ads account, which had been mishandled by a previous marketing company.
Our team cleaned up irrelevant keywords, turned off non-performing keywords, and replaced copy exhibiting poor ad strength with new content to ensure a “good” or “excellent” rating.
Campaign landing pages were enhanced, and location targeting was updated to focus on a more appropriate area and to include appropriate ad extensions.
The previous marketing company had focused most of the budget on the wrong targets (aggressive dogs). IMPACT kept the budget steady but reallocated it more effectively among campaigns.
Between June and July, Cosmic Canine experienced a 146% increase in leads.
After two months with IMPACT, the company saw a 140% increase in leads compared to the month before.
“IMPACT saved my business. My stress level has gone down 95%!”
– Maya Jedlicka, founder, Cosmic Canine