Despite a pandemic, DEK Drain® experienced its best year of sales
ever in 2020.
About DEK Drain®
DEK Drain manufactures proprietary drainage systems that prevent precipitation and moisture from breaching a deck and deliver dry, customizable space below. Their systems are simple to install and far more versatile than national competitors and their customer service is second to none. Founder and inventor Keith Risser was referred to IMPACT after working with several other digital marketing agencies and has seen sales increase dramatically since our partnership.
Execution
galleries were added to provide visitors with visual installation guides and outdoor deck drainage
possibilities.
Perhaps most importantly, IMPACT mined all available data to eliminate PPC spending in states where conversions were extremely low. We then implemented seasonal budgets to help drive conversions during months of traditionally strong performance.
Evaluation/Results
From April of 2019 to April of 2020, DEK Drain experienced a 39.90% increase in leads, and year over year, their numbers have improved as we have worked with them.
Despite a pandemic that brought many businesses to a screeching halt, DEK Drain enjoyed its best sales ever in 2020. Subsequently, January 2021 was the best kickoff to a year in the company’s history.
“IMPACT Marketing has been a great business partner to my company, DEK Drain. Their team is very knowledgeable and has always put the interests of our company first when making decisions. We previously went through several other marketing agencies and none of them were able to help us reach or exceed our goals like IMPACT has. Even during this difficult time, 2020 is shaping up to be the best year in company history. We highly recommend giving them a call for all your digital marketing needs!”
– Keith Risser, CEO, DEK Drain
