Despite a pandemic, DEK Drain® experienced its best year of sales
ever in 2020.
About DEK Drain®
DEK Drain manufactures proprietary drainage systems that prevent precipitation and moisture from breaching a deck and deliver dry, customizable space below. Their systems are simple to install and far more versatile than national competitors and their customer service is second to none. Founder and inventor Keith Risser was referred to IMPACT after working with several other digital marketing agencies and has seen sales increase dramatically since our partnership.
galleries were added to provide visitors with visual installation guides and outdoor deck drainage
Perhaps most importantly, IMPACT mined all available data to eliminate PPC spending in states where conversions were extremely low. We then implemented seasonal budgets to help drive conversions during months of traditionally strong performance.
From April of 2019 to April of 2020, DEK Drain experienced a 39.90% increase in leads, and year over year, their numbers have improved as we have worked with them.
Despite a pandemic that brought many businesses to a screeching halt, DEK Drain enjoyed its best sales ever in 2020. Subsequently, January 2021 was the best kickoff to a year in the company’s history.