Just one year after partnering with IMPACT, Holiday House Pet Resort & Training Center has experienced a colossal 895% increase in leads.
About Holiday House Pet Resort
Holiday House Pet Resort & Training Center is a veterinarian owned-and-operated pet care facility in Bucks County, PA, specializing in luxury overnight lodging for dogs and cats, dog daycare services, professional training programs, and full-service grooming. Under the leadership of Drs. Laura and Randy Weis, the 50-acre facility has grown to become an nationally known and trusted name in pet care.
Execution
IMPACT began managing the Holiday House Pet Resort campaign in mid-March 2020, just as the pandemic hit.
In addition to writing new ad copy, pruning underperforming keywords, and establishing a new focus for location targeting, IMPACT redirected PPC focus to trending pet owner needs in the area, which led to a quick and steady increase in leads between April and July.
Budget was increased moderately for Boarding & Daycare in November, driving additional leads during the holiday season.
Numbers spiked again in January, and Holiday House was well equipped to capture those leads.
Evaluation/Results
Over the course of just one year, Holiday House Pet Resort’s leads grew from just 105 in March 2020 to 1,045 in March of 2021, for a staggering 895% improvement.