Just one year after partnering with IMPACT, Holiday House Pet Resort & Training Center has experienced a colossal 895% increase in leads.
About Holiday House Pet Resort
Holiday House Pet Resort & Training Center is a veterinarian owned-and-operated pet care facility in Bucks County, PA, specializing in luxury overnight lodging for dogs and cats, dog daycare services, professional training programs, and full-service grooming. Under the leadership of Drs. Laura and Randy Weis, the 50-acre facility has grown to become an nationally known and trusted name in pet care.
IMPACT began managing the Holiday House Pet Resort campaign in mid-March 2020, just as the pandemic hit.
In addition to writing new ad copy, pruning underperforming keywords, and establishing a new focus for location targeting, IMPACT redirected PPC focus to trending pet owner needs in the area, which led to a quick and steady increase in leads between April and July.
Budget was increased moderately for Boarding & Daycare in November, driving additional leads during the holiday season.
Numbers spiked again in January, and Holiday House was well equipped to capture those leads.
Over the course of just one year, Holiday House Pet Resort’s leads grew from just 105 in March 2020 to 1,045 in March of 2021, for a staggering 895% improvement.