In just a year’s time, Rivermist Pet
Lodge’s conversions nearly tripled,
increasing by a whopping 279%.
About Rivermist Pet Lodge
Situated on 37 picturesque country acres just north of Washington D.C. , Rivermist Pet Lodge provides exceptional pet care and prides itself on a trained, compassionate team and climate-controlled facilities that are monitored around the clock. The pet lodge also offers pickup and delivery services, manners training, and a wide array of spa options for dogs and cats.
Prior to working with IMPACT, the company had been using another digital marketing vendor that specialized in the pet care industry. Still, owner Scott Simon sensed that while business was good – it could be great. His instincts were spot on.
Execution
IMPACT implemented an array of campaign adjustments, trimming Rivermist’s existing PPC campaigns of excess, and bringing them in line with best practices. This ultimately unleashed the lead generating potential of their Google Ads, and increased their ROI.
Evaluation/Results
IMPACT’s aggressive PPC management resulted in improved results and far more accurate ROI. Click-Through-Rates, alone, more than doubled between June 2017 and May 2021.
After hiring IMPACT to provide more oomph, reservations increased more than 50% in June of 2018 compared with the year before, and business boomed.
In just a year’s time, Rivermist Pet Lodge’s conversions doubled, increasing by a whopping 100%, and the boarding facility experienced a significant increase in repeat customers.
Our work with Rivermist not only helped the company overcome the initial shock of the COVID pandemic in early 2020 but also allowed it to rebound and experience incredible growth, leading to a highly profitable sale.
