In just a year’s time, Rivermist Pet
Lodge’s conversions nearly tripled,
increasing by a whopping 279%.

About Rivermist Pet Lodge

Situated on 37 picturesque country acres just north of Washington D.C. , Rivermist Pet Lodge provides exceptional pet care and prides itself on a trained, compassionate team and climate-controlled facilities that are monitored around the clock. The pet lodge also offers pickup and delivery services, manners training, and a wide array of spa options for dogs and cats.

Prior to working with IMPACT, the company had been using another digital marketing vendor that specialized in the pet care industry. Still, owner Scott Simon sensed that while business was good – it could be great. His instincts were spot on.


IMPACT implemented an array of campaign adjustments, trimming Rivermist’s existing PPC campaigns of excess, and bringing them in line with best practices. This ultimately unleashed the lead generating potential of their Google Ads, and increased their ROI.


IMPACT’s aggressive PPC management resulted in improved results and far more accurate ROI. Click-Through-Rates, alone, more than doubled between June 2017 and May 2021.

After hiring IMPACT to provide more oomph, reservations increased more than 50% in June of 2018 compared with the year before, and business boomed.

In just a year’s time, Rivermist Pet Lodge’s conversions doubled, increasing by a whopping 100%, and the boarding facility experienced a significant increase in repeat customers.

Thanks to consistency and diligence, Rivermist was able to overcome the initial shock of the COVID pandemic in early 2020, and quickly rebounded. Today, the pet lodge is stronger than ever and serving satisfied customers.

“We are glad to be working with IMPACT. We are very satisfied with their services and our PPC campaigns are really working well. Overall, I’m glad we switched to IMPACT from our prior marketing company.”

– Scott Simon, Rivermist Pet Lodge