IMPACT Team Fetches Multiple New Leads for Rivermist Pet Lodge
IMPACT Takes on its First “Pet” Project
Situated on 37 picturesque country acres just north of Washington D.C., Rivermist Pet Lodge has been providing exceptional pet care for 49 years and counting.
Just a short drive from Howard County, Rivermist is Maryland’s premiere dog and cat boarding facility. Rivermist also offers pickup and delivery services, manners training, and a wide array of pet spa options for pet lovers and their four-legged friends.
Rivermist prides itself on its trained, compassionate team, as well as its clean, climate controlled facilities which are monitored 24 hours a day, 7 days a week for its guests’ safety.
Prior to working with IMPACT, the company had been using another digital marketing vendor who specialized in the industry. Despite business was going well, with a steady influx of new business, owner Scott Simon somehow sensed that while things were good – they could be great. As a result, he began to seek more of a partnership with a local marketing company. His instincts were spot on. Since hiring IMPACT, business boomed for Rivermist Pet Lodge. As an example, reservations increased more than 50% in June 2018 compared to June 2017.
Preventing a PPC Tailspin
Rivermist had been running five active Google Ads when IMPACT was called in. Our digital marketing team discovered a herd of issues therein requiring a bit of professional grooming.
Trimming these campaigns of all excesses, our PPC specialists implemented multiple changes to bring them in line with best practices and increase ROI.
IMPACT’s changes yielded some key benefits:
Eliminated wasteful spending & increased efficiency
- Removed all “low search volume” keywords.
- Eliminated location targeting overlaps within and between campaigns.
- Used ad scheduling consistently across all campaigns.
- Adjusted campaign bidding.
Optimized for higher conversion
- Monitored keyword quality scores and worked to improve them
- Linked Google Ads & Analytics to better track conversions.
- Created dedicated landing pages with forms.
- Utilized call tracking to capture offline leads
Unleashing the Full Potential of Google Ads
IMPACT’s aggressive PPC management resulted in improved results and far more accurate ROI. In just a year’s time, Rivermist conversions nearly tripled, increasing by a whopping 279%. The boarding facility is also experiencing many more repeat customers.
- PPC management & reporting
- Social Media