Since 1978 and throughout three generations of ownership, the King family operated the Crab Shanty, a Howard County institution known for its award-winning crabcakes, fresh seafood, and scratch-made menu. But the restaurant needed a facelift in many respects. IMPACT was entrusted to help the Kings rename the restaurant, create a completely new look, and communicate the core message that the new Shanty Grille is a fresh, new place to meet with friends and enjoy an incredible meal. In addition to the rebranding work, we help the Shanty with ongoing marketing consultation and implementation.
You guys are awesome. I’m so glad I always have a place to turn when yet another salesperson tells me that I “have to” buy their latest and greatest marketing approach.
Eric King, Vice-President of The Shanty Grille
Services for the Shanty Grille
- Branding and graphic design – new name, logo, signage, ads, business cards, etc.
- Web design and development
- Strategy & Outsourced CMO Services
- Radio ads and endorsements
- Copywriting and print ads
- Public Relations
- Event marketing
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