You say you’re new to this blogging thing and it’s freaking you out? We understand. It’s a daunting prospect being entrusted with a company’s digital success. But you’ve come to the right blog. In any given month, our team writes more than a dozen blogs – not only for ourselves, but for a roster of...Read More
If your website is not catering to mobile users, you’re missing out on a majority of your potential customers. Mobile usage is no longer an exception. In 2018, it is absolutely the rule. And playing by this particular rule requires all businesses, large and small, to implement responsive website design (RWD). Responsive design refers to...Read More
You are a phenomenal writer, just ask your mother. But are you a mobile-friendly writer? Mobile usage has long surpassed desktop, and continues to grow at an exponential rate. But although more than 80 percent of consumers own a smartphone, many people continue to compose website copy using an outdated desktop point of view. Reconsidering your...Read More
Have you heard? Approximately 81% of America’s online consumers trust the information they read in blogs. I just read that in a blog post, and I absolutely believe it. Come to think of it, I just reread my last sentence – and I absolutely believe that, too. See? Blogs are nothing if not trustworthy. Check...Read More
You’ve got mail. E-mail marketing is fairly easy, effective, and inexpensive when compared to other forms of marketing. However, there have been doubts about the value of email marketing as a result of our short attention spans and today’s fast-paced environment. So are you surprised to learn that email newsletters are trending again? We aren’t....Read More
Think fast—what do velociraptors, Vesuvius citizens, and vintage cell phones have in common? They were all wiped out. If I get my way, there’ll be one more thing to add to that list: the “At/We” construction that is so pervasive in website copywriting. What is “At/We”? Any sentence that starts like this: “At XYZ Company,...Read More
Steamy weather means summer is here to stay, but those Target aisles stocked with notebooks and pencil sharpeners imply otherwise. Is it back-to-school season already? Hope not! But copywriters know it’s never too early or too late for a crash course in conveying benefits. What are Benefits? Verbs. Benefits are verbs. They allow consumers to...Read More
Want to know the one thing that will make all of your content marketing efforts successful? C-O-N-N-E-C-T-I-O-N Connection is the secret to content marketing success. It’s really that simple…and that difficult. Developing genuine connection in an increasingly distracted digital world is no easy task. Think of how hard it is to keep up with your...Read More
Are you planning to take a road trip this summer? If so, do you look forward to making a wrong turn? How about getting lost in the middle of the Mojave? Of course not! (If you do, I wish I had 1/8 of the gall and 1/4 of the free time you have.) Going backward...Read More
Among a reader’s considerations, time is tops these days. The average reader (or skimmer – let’s keep it real) has mere seconds a day to absorb hundreds of ads, articles, texts, tweets, and more. Oddly, many writers waste readers’ time when writing about time itself. Consider the following redundancies: “Each and every single week” –...Read More
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.OkNoPrivacy policy
Recent Comments