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Blogging & Content Marketing
April 17, 2018

7 Tried-and-True Blogging Tips for Content Marketing Newbies

You say you’re new to this blogging thing and it’s freaking you out? We understand. It’s a daunting prospect being entrusted with a company’s digital success. But you’ve come to the right blog. In any given month, our team writes more than a dozen blogs – not only for ourselves, but for a roster of...
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mobile phones
March 15, 2018

4 Reasons Why You Shouldn’t Ignore Responsive Web Design

If your website is not catering to mobile users, you’re missing out on a majority of your potential customers. Mobile usage is no longer an exception. In 2018, it is absolutely the rule. And playing by this particular rule requires all businesses, large and small, to implement responsive website design (RWD). Responsive design refers to...
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June 23, 2017

Engage Consumers With Mobile-Friendly Writing

You are a phenomenal writer, just ask your mother. But are you a mobile-friendly writer? Mobile usage has long surpassed desktop, and continues to grow at an exponential rate. But although more than 80 percent of consumers own a smartphone, many people continue to compose website copy using an outdated desktop point of view. Reconsidering your...
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importance of blogging
July 18, 2016

Blogging – Where There Are Words, There’s a Way

Have you heard? Approximately 81% of America’s online consumers trust the information they read in blogs. I just read that in a blog post, and I absolutely believe it. Come to think of it, I just reread my last sentence – and I absolutely believe that, too. See? Blogs are nothing if not trustworthy. Check...
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May 10, 2016

How to Successfully Launch an Email Newsletter

You’ve got mail. E-mail marketing is fairly easy, effective, and inexpensive when compared to other forms of marketing. However, there have been doubts about the value of email marketing as a result of our short attention spans and today’s fast-paced environment. So are you surprised to learn that email newsletters are trending again? We aren’t....
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website copywriting
September 16, 2015

Website Copywriting: 3 Reasons to Wipe Out “At/We”

Think fast—what do velociraptors, Vesuvius citizens, and vintage cell phones have in common? They were all wiped out. If I get my way, there’ll be one more thing to add to that list: the “At/We” construction that is so pervasive in website copywriting. What is “At/We”? Any sentence that starts like this: “At XYZ Company,...
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conveying benefits
August 5, 2015

Marketing Writing 101: Turning Features into Benefits

Steamy weather means summer is here to stay, but those Target aisles stocked with notebooks and pencil sharpeners imply otherwise. Is it back-to-school season already? Hope not! But copywriters know it’s never too early or too late for a crash course in conveying benefits. What are Benefits? Verbs. Benefits are verbs. They allow consumers to...
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content marketing success
July 14, 2015

The 10-Letter Secret to Content Marketing Success

Want to know the one thing that will make all of your content marketing efforts successful? C-O-N-N-E-C-T-I-O-N Connection is the secret to content marketing success. It’s really that simple…and that difficult. Developing genuine connection in an increasingly distracted digital world is no easy task. Think of how hard it is to keep up with your...
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June 9, 2014

How to Save Readers’ Time, Part Two

Are you planning to take a road trip this summer? If so, do you look forward to making a wrong turn? How about getting lost in the middle of the Mojave? Of course not! (If you do, I wish I had 1/8 of the gall and 1/4 of the free time you have.) Going backward...
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April 14, 2014

How to Save Readers Time When Writing About Time

Among a reader’s considerations, time is tops these days. The average reader (or skimmer – let’s keep it real) has mere seconds a day to absorb hundreds of ads, articles, texts, tweets, and more. Oddly, many writers waste readers’ time when writing about time itself. Consider the following redundancies: “Each and every single week” –...
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