Tag

Blogging & Content Marketing
March 24, 2014

Not Available in All Locations

Announcer: “Not available in all locations” Me (yelling at radio): “Then why the hell are you advertising it? If it’s not available anywhere, you could save some money on advertising!” It’s really shocking how often this happens, because this little gem occurs in the verbal fine print — that quick-talking disclaimer at the end of...
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March 12, 2014

The ABCs of Brevity

In keeping with my KISS theme, I’ll skip a summary of my previous post and jump right into a new concise writing tip for Twitter, Facebook, and website SEO. Take a lesson from hair stylists – and simply cut. Words, that is. Just like split-ends, some words just need to be removed to preserve the...
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February 4, 2014

Keep It SHORT, Stupid

In recent years, digital marketers of all physical statures have been forced to acknowledge one thing: short is in. Sadly, we’ve exhausted ourselves by counting every word and every character on every piece of digital copy we produce. Our heads are just as full of numbers as they are of words. Pop Quiz: Can you...
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January 6, 2014

The cobbler’s kids finally have shoes.

It’s true. Although we advise our clients to engage in content marketing – and most of them outsource those tasks to us – we’ve busily said “do as I say, not as I do.” We just haven’t had the time to write on our own behalf. I justified it for years, recounting the fact that...
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