Business Strategy
July 17, 2017

A Millennial Said “Post it on Your Wall” and I Took it Literally…

They probably should have been a little more specific.   Quick. Can you name your company’s number one guiding principal? Can your employees? Is there one mantra that everyone in the firm can recite without a second thought? Let me tell you why ours is “What’s good for the client is good for us” and...
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IMPACT Logo Branding Party in the Pit
October 20, 2016

Make My Logo BIGGER!!

We had to laugh at ourselves a bit with this one…. As every branding consultant and graphic designer knows, it’s a rare client who doesn’t ask “Can you make my logo a little bigger?” Or my other favorite, “what can we do to make it pop a little more?” We typically launch into a long...
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angry birds marketing
May 18, 2016

Big screens, fast food, and some mad, mad Angry Birds marketing

The other night I came home to fast food boxes scattered across our kitchen table. Each was festooned with the image of a red, feathered face that I’d frequently seen on my iPhone and our children’s tablet. And the Xbox… And the laptop. On Television. T-shirts. I had seen it on graham crackers, for Pete’s...
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May 5, 2016

Cashing In His Chips

Self-made magnate gives up accounting, goes nuts, gets new Mission©, and rediscovers joy With the economy sinking toward the Great Recession in 2008 and a baby on the way, Ted Calabrese quit his secure accounting job to start selling individually bagged nuts out of his Camry. You read that correctly. Entrepreneurs truly are prone to...
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February 26, 2016

How the “Deadpool” Marketing Campaign Slayed the Status Quo

For the second weekend in a row, Deadpool – Marvel Comics’ cult favorite antihero – turned the box office on its ear with its self-titled and self-aware movie adaptation. As the film enters its third weekend in theaters, the “merc with a mouth” has grossed more than $200 million domestic and has broken a slew...
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November 30, 2015

Top 3 Last Minute Christmas Marketing Ideas

   “What happened to November? Was I even awake during October?” Another year has passed you by and it’s already time to start untangling those Christmas lights. But 2015 is not over yet – and neither is your chance to make the most of the holiday spirit for your business; here are 3 last minute...
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marketing truths
August 26, 2015

5 Marketing Truths They Don’t Teach You in Business School

Every time I hear another horror story about the burden of debt that’s been placed on the shoulders of my Millennial peers as a result of their pursuit of higher education, I am struck by the deplorable disparity between the amount of money students pay to gain a degree and what they actually end up...
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August 18, 2015

Everything I Know About Business, I Learned from my Dad

Well, maybe not everything, but all of the important stuff. Dave Carey was a bit of a wild child who, as a teenager, was busted for taking the family car to the racetrack – and winning – because his parents found a large trophy tucked away in a basement hiding place. At 6-ft and 163...
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how to name your business
August 13, 2015

How to Name Your Business

I considered calling this post “Most New Business Names Suck…Make Sure Yours Doesn’t,” but sometimes that much bluntness can be hard to take. But unfortunately, it’s true. Here are some tips to make your name an asset, not a liability. Make Sense Contrived names using words you’ll never find in the dictionary are fun but best...
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June 11, 2014

Crappy Marketing? It Depends

Sometimes the most subtle change can have enormous marketing impact. Today’s example is one that every man has contemplated at least once. The topic, of course, is adult diapers. Admit it, at one point or another – whether on the 15th green far from the clubhouse, or mid-row in the nosebleed section at the game,...
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