by impact2021 | Jul 17, 2017 | Blog
They probably should have been a little more specific. Quick. Can you name your company’s number one guiding principal? Can your employees? Is there one mantra that everyone in the firm can recite without a second thought? Let me tell you why ours is “What’s...
by impact2021 | Oct 20, 2016 | Blog
We had to laugh at ourselves a bit with this one…. As every branding consultant and graphic designer knows, it’s a rare client who doesn’t ask “Can you make my logo a little bigger?” Or my other favorite, “what can we do to make it pop a little more?” We typically...
by impact2021 | May 18, 2016 | Blog
The other night I came home to fast food boxes scattered across our kitchen table. Each was festooned with the image of a red, feathered face that I’d frequently seen on my iPhone and our children’s tablet. And the Xbox… And the laptop. On Television. T-shirts. I had...
by impact2021 | May 5, 2016 | Blog
Self-made magnate gives up accounting, goes nuts, gets new Mission©, and rediscovers joy With the economy sinking toward the Great Recession in 2008 and a baby on the way, Ted Calabrese quit his secure accounting job to start selling individually bagged nuts out of...
by impact2021 | Feb 26, 2016 | Blog
For the second weekend in a row, Deadpool – Marvel Comics’ cult favorite antihero – turned the box office on its ear with its self-titled and self-aware movie adaptation. As the film enters its third weekend in theaters, the “merc with a mouth” has grossed more than...
