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Digital Marketing
Local_Search
May 16, 2018

Harness the Power of Local Search to Keep Your Company Relevant

No pressure, but approximately 80% of your customers continue to rely on local search to find the information they need and determine what services and goods they’re going to purchase. Who will they find first – you, or one of your competitors? Search engines like Google turn to a number of different sources to gather...
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April 17, 2018

7 Tried-and-True Blogging Tips for Content Marketing Newbies

You say you’re new to this blogging thing and it’s freaking you out? We understand. It’s a daunting prospect being entrusted with a company’s digital success. But you’ve come to the right blog. In any given month, our team writes more than a dozen blogs – not only for ourselves, but for a roster of...
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December 22, 2017

Your Meta Descriptions Are Not Long Enough (Anymore)

Originally posted 12/22/17, updated 5/21/18 Like an elf under the cover of night, Google recently, silently, and somewhat secretly extended the length of its SERP snippets. SEO guru Moz first noticed the spike at the end of November. Yoast has gone so far as to update its plugin to allow for 320 characters instead of...
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July 31, 2017

With Call Tracking, There’s No Such Thing as a ‘Wrong Number’

Any idea where those calls originated? Billboards, print ads, rack cards, commercials, postcard campaigns, and Pay Per Click (PPC) ads – your company attracts attention from so many different places online and out in the wild.  Call tracking is an integral part of determining which efforts persuade prospects to reach for the phone. Contrary to...
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expanded character limit
September 21, 2016

Understanding Google’s Expanded Text Ads Trifecta

On July 26, Google once again expanded its efforts to seamlessly unify its mobile and desktop experiences with the announcement of three new features – Expanded Text Ads (ETAs), Device Based Bid Adjustments, and Responsive Display Ads. These developments, which were initially announced at Google’s Performance Summit in May and arrived in the wake of...
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July 28, 2016

Why the Introduction of Pokémon Go Advertising Matters

Pokémon Go is sweeping the nation. Haven’t heard of it? Have you been living under a rock? Pokémon Go is a location-based augmented-reality mobile game that allows players to interact with Pokémon – or Pocket Monsters as they were originally named – in the real world. “Why does this matter to me?” you ask. Pokémon...
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right-hand side ads
July 14, 2016

Still Adjusting to Google’s New Ad Layout? You’re Not Alone

It was an unassuming Friday afternoon in mid-February when Google killed its right-hand side ads. Panic, as it does, spread swiftly online. And, sure, it was a shake-up. The fourth paid ad position from the right-hand rail of the SERP was relocated to a new perch above the organic listings; right-hand side ads 5 through...
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December 14, 2015

What is PPC Marketing

Pay Per Click (PPC) marketing is an internet advertising model in which ads are shown on the Search Engine Results Pages (SERPs) when someone searches on a keyword that is related to your products or services.  You pay a fee each time one of your ads is clicked (or in some cases, shown). PPC marketing...
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analytics-metrics
November 3, 2015

11 Top Google Analytics Metrics for Your Business

Now that you’ve completed your on-page SEO work, how do you know if it’s working? Now is when analytics monitoring comes into play. Measuring and analyzing the data available regarding your website helps to maximize the effectiveness of not only your SEO work but also your overall marketing efforts. Although there are many different analytics...
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