by impact2021 | May 16, 2018 | Blog
No pressure, but approximately 80% of your customers continue to rely on local search to find the information they need and determine what services and goods they’re going to purchase. Who will they find first – you, or one of your competitors? Search engines like...
by impact2021 | Apr 17, 2018 | Blog
You say you’re new to this blogging thing and it’s freaking you out? We understand. It’s a daunting prospect being entrusted with a company’s digital success. But you’ve come to the right blog. In any given month, our team writes more than a dozen blogs – not only for...
by impact2021 | Dec 22, 2017 | Blog
Originally posted 12/22/17, updated 5/21/18 Like an elf under the cover of night, Google recently, silently, and somewhat secretly extended the length of its SERP snippets. SEO guru Moz first noticed the spike at the end of November. Yoast has gone so far as to update...
by impact2021 | Jul 31, 2017 | Blog
Any idea where those calls originated? Billboards, print ads, rack cards, commercials, postcard campaigns, and Pay Per Click (PPC) ads – your company attracts attention from so many different places online and out in the wild. Call tracking is an integral part of...
by impact2021 | Sep 21, 2016 | Blog
On July 26, Google once again expanded its efforts to seamlessly unify its mobile and desktop experiences with the announcement of three new features – Expanded Text Ads (ETAs), Device Based Bid Adjustments, and Responsive Display Ads. These developments, which were...
