Like an elf under the cover of night, Google recently, silently, and somewhat secretly extended the length of its SERP snippets. SEO guru Moz first noticed the spike at the end of November. Yoast has gone so far as to update its plugin to allow for 320 characters instead of the previously allotted 156. Officials...Read More
Any idea where those calls originated? Billboards, print ads, rack cards, commercials, postcard campaigns, and Pay Per Click (PPC) ads – your company attracts attention from so many different places online and out in the wild. Call tracking is an integral part of determining which efforts persuade prospects to reach for the phone. Contrary to...Read More
On July 26, Google once again expanded its efforts to seamlessly unify its mobile and desktop experiences with the announcement of three new features – Expanded Text Ads (ETAs), Device Based Bid Adjustments, and Responsive Display Ads. These developments, which were initially announced at Google’s Performance Summit in May and arrived in the wake of...Read More
Pokémon Go is sweeping the nation. Haven’t heard of it? Have you been living under a rock? Pokémon Go is a location-based augmented-reality mobile game that allows players to interact with Pokémon – or Pocket Monsters as they were originally named – in the real world. “Why does this matter to me?” you ask. Pokémon...Read More
It was an unassuming Friday afternoon in mid-February when Google killed its right-hand side ads. Panic, as it does, spread swiftly online. And, sure, it was a shake-up. The fourth paid ad position from the right-hand rail of the SERP was relocated to a new perch above the organic listings; right-hand side ads 5 through...Read More
Pay Per Click (PPC) marketing is an internet advertising model in which ads are shown on the Search Engine Results Pages (SERPs) when someone searches on a keyword that is related to your products or services. You pay a fee each time one of your ads is clicked (or in some cases, shown). PPC marketing...Read More
Now that you’ve completed your on-page SEO work, how do you know if it’s working? Now is when analytics monitoring comes into play. Measuring and analyzing the data available regarding your website helps to maximize the effectiveness of not only your SEO work but also your overall marketing efforts. Although there are many different analytics...Read More
In my last post , I talked about tools and techniques for generating a keyword list for your organic Search Engine Optimization (SEO) efforts. Now that your list is complete, let’s learn about SEO best practices and what to do with the keywords on each page of your website. Quick Review: What Makes Successful SEO?...Read More
When meeting with new clients for website or SEO work, we often surprise them when we tell them where their website is really ranking for some obvious keywords in the Search Engine Results Pages (SERPs). “Then how come when I search it on my computer, I come up #1?” The unfortunate reality is that your...Read More
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