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Public Relations
vw diesel marketing campaign
October 7, 2015

The VW Diesel Scandal: Why it Matters to Marketers

Business Owners: What’s your Unique Selling Proposition (USP)? Think before you answer. How you respond to this query will do more than just inform your company’s next marketing campaign, it will define the future of your business…just ask Volkswagen (and the 11 million unwitting consumers who currently own “clean diesel” cars that have emissions cheating...
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secrets to online event marketing
September 1, 2015

6 Secrets to Online Event Marketing

Hosting an event nowadays involves a lot more than simply mailing out Save the Dates and ornate invitations. Social media, email marketing, and other digital marketing techniques allow you to spread your message (and promote your event) far and wide. Here are six secrets to online event marketing that will help you promote your event:...
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news release writing
June 25, 2015

3 News Release Writing Tips Ripped from the Tabloids

Writing a news release? Want people to actually read it? Take a few lessons from the tabloids with these three tips. Yes, seriously. (1) Get your readers’ attention. Proof that the President is a Robot Elvis is Alive – and Running for Governor Miniature Aliens to Attack Earth in October Tabloid headlines tell us a...
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