What are Facebook Custom Audiences?

We’ve all been a victim of an irrelevant Facebook ad – but don’t be the advertiser behind one! Let’s say you’re a single female who’s never had a child, and you see Facebook ads for baby clothes. It’s probably not a “sign,” but rather advertisers wasting their time...

Top Three Tips for Using Google+ to Build SEO

Last week, Google announced changes to their social media platform, Google+. Does your business have a Google+ page? It should – even if your target market is not on Google+. Why? Google+ is, obviously, run by Google – the ruler of the internet – so, of all the social...
4 Ways to Use Snapchat for Business

4 Ways to Use Snapchat for Business

Not a millennial? You’re probably wondering, “What’s Snapchat? Is it that provocative messaging app my kids were talking about a few years ago?” Not anymore! With the introduction of geofilters, My Story, live stories, and advertising opportunities, Snapchat is now a...