Social Media
LinkedIn connections
October 20, 2015

3 Ways to Maximize Your LinkedIn Connections

You’ve spent hours perfecting your LinkedIn profile. You’ve built a network of hundreds of LinkedIn connections over the years, and reaching that “500+ connections” mark may or may not have made you almost as proud as the birth of your firstborn son. Okay, that last one might have been a bit of an exaggeration. But...
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hashtags on twitter
October 13, 2015

Back to Basics: How to Use Hashtags on Twitter

#CatLover #BusinessMeeting #PumpkinSpiceLatte You know a hashtag when you see one. Yet almost every time I see my grandparents, they ask me, “What is a hashtag?” I usually respond with a giggle, but then again, there are probably others out there who don’t understand hashtags on Twitter and how they function. And that’s a shame,...
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dislike button
September 21, 2015

Why We Like AND Dislike Facebook’s Dislike Button

Completely disagree with Game of Thrones winning Outstanding Drama Series at the Emmy Awards this year? Want to tell your friend that article he shared from The Onion is supposed to be satire? Upset that Starbucks is getting rid of your favorite summer drink now that fall is beginning? You may be able to subtly...
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facebook advertising
September 8, 2015

Facebook Advertising 101: Ad Goals, Targets, & Pricing Options

Have you read our blog post about the top three Facebook FAQs? To recap, the three most common questions we hear are: Will Facebook be worth the investment for me? What can I expect from Facebook? How much money can I commit to Facebook? But after those three questions are answered, there’s a fourth FAQ...
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Facebook frequently asked questions
July 28, 2015

Top 3 Frequently Asked Questions about Facebook

As a small business owner, you are well aware that social media – and especially Facebook – has revolutionized the business world. There are more than 40 million small businesses on Facebook, which means most people would say it’s obviously the right social media platform for your business. But is it really? Deciding if Facebook...
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simplifying social media
July 23, 2015

5 Life Hacks for Simplifying Social Media

It’s easy to spend hours on end scrolling through your News Feed, reading lengthy statuses and “liking” photos of people you haven’t seen in years. When it comes to managing social media for your business, you can’t afford to waste time. Here’s how to reduce distractions while simplifying social media marketing efforts: Think ahead You’d...
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tips to increase your twitter followers
June 16, 2015

3 Tips to Increase Your Twitter Followers

We’ve shared best practices for Facebook, but did you know over 500,000,000 tweets are sent each day? If you believe Twitter is one of the best social media platforms for your business, you’re right. Twitter has over 302,000,000 active users, and many of our clients are using it to engage with their target markets. Like...
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June 4, 2014

Using LinkedIn as a Social Media Marketing Tool

Since its launch in 2003, LinkedIn has served as the go-to social network for business professionals. It provides a place for users to not only post their resumes and search for jobs, but to also discuss common business interests with others. Business owners and entrepreneurs can use LinkedIn as a form of social media marketing....
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best practices for Facebook marketing
April 4, 2014

Best Practices for Marketing on Facebook, Part Two

While part one of the Best Practices for Marketing on Facebook series outlined the best type of content to post on Facebook, this blog post delves into the best practices for businesses when marketing on Facebook. Just like with other content marketing, Facebook marketing is not about the hard sell. Considering that the language used...
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March 3, 2014

What Can Facebook Do?

Facebook is one of the most recognizable social media platforms. Facebook blew up on the internet in late 2008, crushing its main competitor MySpace. Now, Facebook is considered the go-to platform for many businesses starting out on social media. But besides its famous name, what can Facebook offer your business? Let’s start by looking at...
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