by impact2021 | Oct 12, 2018 | Blog
Brace yourself when launching a new website. Things are going to go awry. Whether it’s a typo, a broken link, or an alien invasion – website launches almost never go off without a hitch—even after the most thorough QA process. So make your peace with it, assemble a...
by impact2021 | Jul 13, 2018 | Blog
With Google, the best user experience wins. Period. Do you need a fully-optimized website for 2018? Following SEO best practices (relevant keywords, page titles and descriptions, etc.), of course, is tantamount. Optimization is an ongoing, ever-changing process,...
by impact2021 | Dec 22, 2017 | Blog
Originally posted 12/22/17, updated 5/21/18 Like an elf under the cover of night, Google recently, silently, and somewhat secretly extended the length of its SERP snippets. SEO guru Moz first noticed the spike at the end of November. Yoast has gone so far as to update...
by impact2021 | Nov 23, 2015 | Blog
This is the final post in a four-post series about how to prevent website hacking. “The general who wins the battle makes many calculations in his temple before the battle is fought. The general who loses makes but few calculations beforehand.” —Sun Tzu,...
