Tracking Website Traffic

Know your traffic, know your worth

Tracking website traffic may sound tedious, but for a small business just making its way in the online marketplace, analytics are imperative. Your website may be a customer’s first exposure to your identity and services. Identifying the quantity and kinds of traffic to your site can let you know if you’re making a good impression and – what’s more – if it’s working.

An open road to success

Our team of professionals can gather a wealth of information from analytics – from the number and location of unique guests to your site to the amount of time they spend on each page and even how they found you in the first place. Using these elements – and more – we can begin to understand how your site is performing. From there we can improve your Search Engine Optimization (SEO), locate blocks in your conversion process, and track the Return on Investments (ROI) for your various marketing tactics.

The who, what, and where of analytics are just the tip of the iceberg, however. Tracking website traffic can yield such a multitude of data that it’s easy to become overwhelmed and lost in the sheer numbers of it all. Our team can help to summarize key statistics and point you in the right direction for continued success.

Analytics at the ready

Among many other critical functions, your website serves as a welcome sign to new and returning customers. Shouldn’t you know if the invitation is being accepted? Contact us to discuss our analytics services or to learn more about our other marketing capabilities.

IMPACT Marketing & Public Relations, LLC

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