Veteran Health Services is a 501(c)(3) organization founded by board certified psychiatrist, executive, and entrepreneur, Stephen Goldberg, MD.
For more than 20 years, Dr. Goldberg cared for American vets within the criminal justice system. Those experiences, paired with his prior residence training in veteran hospitals throughout the country, and the influence of his own veteran business mentor, led him to create a nonprofit dedicated to assisting this struggling population.
Dr. Goldberg’s mission is straightforward: provide exemplary mental and behavioral health, substance abuse, and trauma-related care to veterans, regardless of their level of service connection, ability to pay, or a third party’s concept of “medical necessity.” To facilitate this mission, the company plans to purchase and renovate an office building to house its state-of-the-art headquarters and cornerstone clinic.
But to do that, Veteran Health Services first needed to fundraise.
Coinciding with Independence Day 2016, IMPACT Marketing & Public Relations launched a massive campaign for Veteran Health Services, tapping into almost every one of its resources, from website design and development to drip email campaigns, media relations, and even video production.
The campaign was highlighted by IMPACT’s strategic development of the “Give 5 Drive,” an innovative social media and crowdfunding initiative spurred by Dr. Goldberg’s original concept of soliciting just $5 from five-million supporters to assist in the organization’s planning, launch, and clinical operations, while laying the foundation for future facilities.
Signature messaging featuring distinct, memorable calls-to-action permeates all components of the campaign, while a “Give 5 Drive Challenge” continues to encourage donors to share their experiences (as well as fun, silly, and creative photos of an open hand “giving 5”) with friends and family online, enticing them to do the same, and perpetuating a national movement.
IMPACT Marketing & PR is busy orchestrating Veteran Health Services’ inaugural Give 5 Drive Ride to raise awareness for veterans’ mental and behavioral health. The ride is scheduled for Nov. 5, 2016, a week prior to the national observation of Veterans Day.
Veteran Health Services will partner with Thunder Roads Mid-Atlantic and the Captain John Obder Chapter of the WarFighters Motorcycle Club for the ride, which will launch from Laurel, Md., and travel more than 20 miles to The Baltimore War Memorial, with a stop at the Baltimore Veterans Affairs Hospital along the way.
Dr. Goldberg intends to host the event each November, and hopes it will spread nationwide to become synonymous with Veterans Day.